BRAND LAUNCH FOR BYJUS Name of the Student Name of the

BRAND LAUNCH FOR
BYJUS
Name of the Student
Name of the University
Author note

SWOT Analysis
Strengths
• Higher margin
• Powerful brand value
• Managing Talents
• Serving different segments
• Very innovative
• The Great initiator

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Weakness
• Decline in per unit revenues
• Decline in market share
• Competition from local proprietors
• Costly Supply chain networks
• Model of Business
• Supplier and their Loyalties

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Opportunities
• End Consumers demand in Australia
• Rapid changing in consumer preference in Australia
• Low inflation
• Government policies (Grossberg 2016)
• Local networking in Australian country
• Technical know how

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Threats
• Unworthy institutions
• Competitors
• Product development
• Technical expertise
• Commoditization
• Competitive rivalry
• Change in demography

Strategy
• The growth strategy
• The 4 P’s
• The innovation strategy
• The Customer shopping journey
• The Integrated insights (Blakeman 2018)
• Global trends
• Commercials insights

Proposed Demand
• The demand of innovation (Pride and Ferrell 2016)
• The demand of customized services
• The demand of technology
• The demand of the rapid solutions

Identified touch points
• Serving customers with price range available in Australian market
• Excellent customer services

Customer experience
• Experience frequent laid out services
• Handling huge customer base
• Customized services
• New advancements and technological framework

Implementation program
• Market research of Australian market
• Brand awareness (Rowley 2016)
• Strategy building for disruptive markets

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• Identify niche markets
• Identify target customers
• Implement network channels and supply chain
• Develop old business models (Moorman and Day 2016)
• Implement competitive analysis

Reference
• Blakeman, R., 2018. Integrated marketing communication: creative strategy from idea to implementation.
Rowman & Littlefield.
• Grossberg, K.A., 2016. The new marketing solutions that will drive strategy implementation. Strategy &
leadership, 44(3), pp.20-26.
• Moravcikova, D., Krizanova, A., Kliestikova, J. and Rypakova, M., 2017. Green Marketing as the Source of the
Competitive Advantage of the Business. Sustainability, 9(12), p.2218.
• Rowley, J., 2016. Information marketing. Routledge.
• Pride, W.M. and Ferrell, O.C., 2016. Foundations of marketing. Cengage Learning.
• Moorman, C. and Day, G.S., 2016. Organizing for marketing excellence. Journal of Marketing, 80(6), pp.6-35.
• Pererva, P., Nagy, S. and Maslak, M., 2018. Organization of marketing activities on the intrapreneurship. MIND Journal,
(5), pp.1-10.
• Hastings, G. and Stead, M., 2017. Social marketing. Taylor & Francis.