Brand Management INTRODUCTION
16 Pages5554 Words96 Views
Added on 2020-07-22
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Brand Management INTRODUCTION 1 Section 11 P1 Importance of branding as marketing tool and its management in business practices1 P2 Key components for managing successful brand strategy for managing equity3 Section 6 P3 Analysis of various strategies related with portfolio management, brand hierarchy and brand equity management6 P4 Management of brand collaboratively and in partnership both at domestic and international level9 P5 Various techniques for measuring and managing brand values by applying suitable example 10 CONCLUSION 12 REFERENCES 13 INTRODUCTION Brand management is
Brand Management INTRODUCTION
Added on 2020-07-22
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