Report on Brand Marketing Strategies

Added on - 06 Jun 2020

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BRANDMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1SECTION 1......................................................................................................................................1P1 Identify importance of branding as a marketing tool and how it has appear in businessactivity........................................................................................................................................1P2 Explain key components of successful brand strategies for building and succeed brandequity...........................................................................................................................................3SECTION 2....................................................................................................................................4P3 Explain various strategies of portfolio management, brand hierarchy and brand equitymanagement................................................................................................................................4P4 Explain how brands are managed collaboratively in partnership both at a domestic andinternational level........................................................................................................................6P5. Different types of techniques for measuring and managing brand value.............................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONBrand are different form product and services brand are trademark or symbol of not onlythe product but also company name. A brand provide information like organisation name,product and differentiating them for others. For the consumers brand signifies source of product,less investigation cost, let down risk, quality symbol or signalling device etc. For the seller brandare the basis of competitive advantage, easy handling, legally protect form unique traits andfeatures etc. In this report Coca Cola and Pepsi firm have use. Both are work as beveragecompanies. Coca Cola and Pepsi are strong brand image at worldwide so that customer are fullyaware about product (Spence and Hamzaoui Essoussi, 2010). Both company have close pricecompetition so that their product price are effected with each others. In this report identify thebrand marketing strategies and success elements. Several brand portfolio strategies and equitymanagement.SECTION 1P1 Identify importance of branding as a marketing tool and how it has appear in business activityBRAND :Brand mean is a symbol to identification product or company name andquality. Brand are provide satisfaction to their customers about product quality. Brandmanagement is a process to build brand image in a consumers mind. Is a process of maintaining,improving and upholding brand so that name those associated with them are create positive resultin consumer's mind for a long period of time. That is involve cost, customer's satisfaction,competition and in store presentation etc.Brand are provide help to both consumers and seller. For the seller brand are makepositive image so that product are easily sale. Consumers are search product and servicesaccording to their needs and wants (Story and Hess, 2010). In present scenario hug competitionare work in surroundings so that firm has face many problem for establishing brand. Coca Colaand Pepsi both are well established brand at market place. Through this brand image bothcompany have capture large market share. One of the important feature of branding are thatdistinguish their product form others goods at market place. So that they have contracting newconsumer's are reattain easily existing consumers in a long period of time. Branding are every1
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