This report discusses the importance of branding as a marketing tool and its emergence as a business practice. It analyzes the brand equity of Apple Inc. with Keller's CBBE model and explains key components of a successful brand strategy for building and managing brand equity. It also covers brand hierarchy, portfolio management, and brand equity management with different strategies and models for each.

Learn about brand management, brand equity, brand hierarchy, and portfolio management with different strategies and models for each. Analyze brand equity of Apple Inc. with Keller's CBBE model.

Importance of Branding as a Marketing Tool | Desklib

Brand Management

Finance

Brand Equity Management Report

Project Report on Brand Management

University of Bradford