Importance of Branding in Business

Branding Management

INTRODUCTION
Brand management means planning about how a company and product are perceived in
market. Branding help to change customers perception towards a product. Branding help to
increase loyalty of consumer towards organizations product and services. It increases awareness
of product & services in mind of customers. A function of marketing to increase effectiveness of

organization. Procter & Gamble is an multinational company provide consumer goods operate in
50 countries worldwide with 97000 employees are working in organization. Around 100 brand
are incorporated under name of P&G. Study will explain branding importance. It will define and
evaluate various strategies that may help in maintaining brand equality. Different techniques for
managing brand value in an organization and how it helps in success of organization.
LO1
P1 Branding’s importance to business
Branding can be described as tool which are helpful in influencing mind or consumer
choice of buyers (Hong and Diep, 2016). Each and every company has their own set of products
and large number of rivals for every product. Branding help to differentiate product and services
of organization as compare to their competitors. Goals of a business is to survive and sustain in
market. Branding help to attract target audience towards company's products. P&G has its own
line of personal and health care products one of them is Ariel which is one of the leading
detergent powder and loved all over the world. Branding help P&G to increase their value, gives
employees direction and motivate to work effectively and acquire new customers easily.
Branding Creates trust
Branding help company's to work in a professional way. Customers are attracted towards
business that looks more polished and legitimate. Branding is vital for success of a business and
marketing help to convey message that an organization try to convey to their customers. In
context of P&G company's wide product offering that attracts customers towards their business,
their marketing techniques focus on providing quality services to household customers . Due to a
positive image in minds of customers for P&G help them to gain trust of customers for their
product Ariel.
Creates recognition
In branding logo is a major component of a business. It help people to recognize product
of a company. company's set logo simple and memorable for their customers and improves
overall impression of company on their customers(Alden, Steenkamp and Batra, 2018). In
context of P&G their overall global presence help company to make people recognize their
products and services. Simple and professional logo with company's name on it help to recognize

it easily. Regular changes in its packaging with different wrappers or use of new colour and
keeps the familiar logo on all of its packaging.
advertising
organization choose to advertise their product help to build a brand. In context of P&G
company take part in large number of commercial and ads for their product Ariel and brand
name of company help them to attract people towards their advertisement and increase overall
sales of business.
Gives an identity to product
Branding is important for a business to create an identity in market and help to attract
customers easily. Branding help to build recognition in market for product and easily memorable
for customers. In context of Ariel high quality products at reasonable prices help company to
develop an identity and improve their sustainability in market. Overall image of P&G in market
help company to develop identity for their product Ariel and help company to compete in
market.
Differentiate product from competitors
Each and every company have their own identity in market. company's develop
differentiation from competitors by making changes in brand identity, brand message or product.
In context of P&G company's quality products and variety specially for household services help
company to develop a different image in market(Salleh and et.al., 2017). company's unique
packaging and their simple logo help them to stand away from competitors. Ariel know their
target audience which help them in marketing of their product easily.
Boost employees trust and motivation
Employees working in an already established brand it help to increase their satisfaction
and keep them motivated towards business and work hard to achieve goals. In context of P&G is
a renowned brand and employees feel for better opportunities for them in future which help
company to motivate employees to work with full of efficiency for their personal development.
Increasing profitability in business help company to give good salary to employees and build
their trust. Employees working in P&G are able to develop their recognition in society.
Support marketing strategies
Marketing is essential part of a business to engage customers with organization product.
But success of marketing largely depends on an identifiable brand. Marketing aim is to promote