Brand Management - Assignment (solved)

Added on - 22 Nov 2020

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Brand Management
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3A brief overview of brands and how they are developed, using examples from a variety oforganisations to enhance your answer.........................................................................................3An explanation of the importance of branding as a marketing tool, and why and how it hasemerged in business practice.......................................................................................................4Analyse the brand equity of the case study using Aaker’s Brand Equity model or Keller’sCustomer-Based Brand Equity (CBBE) model...........................................................................6Examine key components of a successful brand strategy for building and managing brandequity. Review the brand strategies available to grow the brand ...............................................7Explain the terms portfolio management, brand hierarchy and brand equity management andanalyse in detail the different strategies for each........................................................................7CONCLUSION...............................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONBrand management is in marketing is an important analysis and planning about the wayin which brand is perceived in market. Build or develop a strong brand relationship with thetarget market is one of the important aspect to develop brand management. In tangible elementsof brand management consist of price, product packaging, quality of products etc. are importantaspects. This report is based on Toyota motor corporation which is an multinational automotivemanufacturer, its headquarter is situated in Japan. This report is based on how brand should bedevelop into market and important tool for marketing and branding. Evaluation of brand equity
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