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Assignment on Brand Management

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Added on  2020-06-06

Assignment on Brand Management

   Added on 2020-06-06

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Brand management
Assignment on Brand Management_1
Assignment on Brand Management_2
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 : Understanding how brand is managed and built over time.............................................1P1 Importance of branding as a Marketing tool ....................................................................1P2 Main elements of a successful brand strategy...................................................................4TASK 2 : Portfolio management and building brand hierarchies....................................................5P3 Various strategies for Portfolio Management, brand equity and Brand Hierarchymanagement............................................................................................................................5Methods for brand Reinforcement and revitalisation.............................................................8P4 Brands managing collaboration and partnership at domestic and international level.......8P5 Various types of techniques top measure brand value in context of the Apple .............11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
Assignment on Brand Management_3
INTRODUCTIONBrand management is the process by which organisations promote their brand in front ofdifferent stakeholders so that they can differentiate the company from different competitors. Insimple words, it can be said that brand management is the planning and analysis in order to findthat that how does the brand can be perceived in the market place. The significant component ofthe brand management is to build and maintain good relationship with the customers. Thetangible aspects of the brand management are price, look, packaging etc. Whereas intangibleaspect is the experience that is faced by the customers regarding the brand and image of theventure. A brand manager would oversee all aspects of the consumer's brand association as wellas relationships with members of the supply chain. The report is going to cover the differentconcepts of brand management such as what is brand, branding as an important marketing tool,key elements of a strong brand, ways to manage and develop a brand over time and challengesthat are developing under a same brand. Other than that, the report is also going to cover thedifferent strategies for portfolio management, brand hierarchy and brand equity. Further, thereport is going to cover the different factors that help the venture to manage relationship at thenational and inter-national level.TASK 1 : Understanding how brand is managed and built over time.P1 Importance of branding as a marketing tool Branding plays very significant role when the venture is marketing their product orservices. Aditionally, it helps the organisation to promote the brand and customers can easilydifferentiate among different companies with the brand. In the current scenario, it is beingknown that every brand have large competitors and it is very typical for the venture to service insuch environment. The key aim for which organisations or competitors fight is to gain hugemarket share (Apostolopoulou, 2015). Brand is the way by which firm can keep name, term,symbol design or sign or the combination of these things so that customers can differentiatethemselves from the various rivals. There are several aspects at which branding plays verysignificant role, that are as follows:Brand objective: Every venture or company knows that branding is very significant toolfor marketing and promoting products or services or brand name of the venture. Thereare several professionals and experts who are finding and implementing different1
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