Brand Management of Apple Inc - Assignment

Added on - 21 Jul 2020

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Brand Management
Table of ContentsINTRODUCTION...........................................................................................................................4SECTION 1......................................................................................................................................4P1: Importance of branding as a marketing tool........................................................................4P2: Analysis the key elements of a successful brand strategies..................................................6SECTION 2......................................................................................................................................9P3: Analysis of various strategies of portfolio management......................................................9P4: Evaluating about management of brand at domestic and international level.....................12P5: Various types of techniques for measuring brand value.....................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................17
INTRODUCTIONBrand management is the application of marketing tools which a company uses to makeparticular product, quality and related features in more effective manner. It is the analysis madeby an organisation in regards with the success of products brand in customers perspectives. Thiscan be build through positive relationship with target market those are essential for creating goodbrand management in the market. The primary aims of branding is to be make product availablewith numerous customers. With this, company's would tried to attain their aims and objectives inorder to gain competitive advantage over other brands (Keller, Parameswaran and Jacob, 2011).This project provide crucial information about various significance of branding asmarketing tools and key elements in successful brand planning. A well organise analysis is doneby using various strategies of portfolio management and brand equity administration. Role ofbrand at local or international level of the nation are discuss under this specific report. Whereas,different types of techniques which is used in measurement of brand value in an organisation aremention properly.SECTION 1P1: Importance of branding as a marketing toolBrand:It is known as a name, statement, sign symbol or accumulation of these thatdetermine the developer or seller of the product. In legal term it is termed as trademark which isuse for the firm as a whole. On the other hand, it is a mixture of tangible and intangible attributessymbolized in positive manner in order to create some value to the company. This will helpcompany to segregate their own product with the another company in terms of quality, featuresand other valuable specification.Branding: It refers as the process in formulating a unique name and image for a good inthe mind of client by the use of advertising campaigns with regular theme. The primary aims ofbranding is to establish a well organise presence in the market which attracts and make plan todraws the attention of loyal customers (Kapferer, 2012).Importance of branding:Branding is one of the crucial aspect of marketing process of any goods and services. Incurrent market, every commodity is having different rivals that has successful impacts on othercompanies. There is always fight for attracting maximum customers by offering best suitable3
products to them. It is not just about the memorable logo but positive branding can enhancevalue of a company and provide employees right direction to perform their task in more efficientmanner. There are few significance of branding in marketing:It improves recognition:It is said as one of the key element of in branding whichdetermine through a logo. Like for example; Apple is one of the finest brand in mobilesegment that has capture huge market in every place of the country. As the 'face' of acompany logo framing is the most critical because that simply indicate image of aparticular brand.Branding create trust:This will help to build credibility and trust of the customers.Proper are mainly purchase those products which is more suitable for them. Such as:Samsung is more trusted brand for upper class people. Emotional reactions are hard-wired into customers brains that can influence people (Barrow and Mosley, 2011).Branding support promotion:This is an essential aspects of the promoting productsinto various marketplace. There are plenty of ways through which one can advertise theirproducts into different market. Samsung company needs to maintain there impacts overvarious customers by attracting them through better promotional techniques.It would inspire employees:Most of the staffs and workers more than a work they needsomething extra that would motivate them to perform their task in more efficient manner.With strong brand is like turning company logo into a flag on which other business firmsrally around.It create new customers:It enables Apple company to get forwarding business. As themain sources of advertising this company wants to grab opportunities in the market tobuild positive image in the market. With more perfect image in the mind of numerouscustomers so that other customers can get attracted towards them.Brand equity:It is a marketing techniques that examine a brand value. This particularvalue is derived from customer point of view and their experience associated with the brand. IfSamsung company is delivering electronic gadgets to the customer they can charge higher priceswith a outstanding trade of brand equity. It has been seen that a well known brand name cangenerate more revenue instead of brand recognition. Some sort of brand assets and liabilitiesconnected with a brand, it name and symbol that can increase or decrease value which is been4
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