Brand Management: Evaluation of Collaborative and Partnership Management at Domestic and Global Level

Running head: BRAND MANAGEMENT
Brand Management
Name of the Student
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BRAND MANAGEMENT
Executive Summary
The report has helped in analyzing the meaning of brand leverage along with analyzing the
different strengths and weaknesses of M&S company. The different kinds of analysis within
global and domestic level have been described which provided a detailed analysis on the
different kinds of aspects which is required to be taken into consideration.

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BRAND MANAGEMENT
Table of Contents
Task 3.........................................................................................................................................2
LO 3...........................................................................................................................................2
P4 – Evaluation of how brands are managed collaboratively and in partnership both at
domestic and global level.......................................................................................................2
Strengths along with Weaknesses of Marks and Spencer......................................................2
Global Level (Brand Collaboration and Management of Partnership)..................................4
Domestic Level (Brand Collaboration and Management of Partnership)..............................4
References..................................................................................................................................5