This document provides an in-depth analysis of brand management, focusing on the relevance of branding as a marketing technique and the emergence of branding in business practice. It discusses key elements of successful brand strategies, including portfolio management, brand equity measurement, and brand hierarchy management. The document also evaluates how brands are effectively dealt with over time by implementing proper theories, ideas, and models. The subject is Brand Management, and the course code is not mentioned. The document type is not mentioned, and the assignment type is not mentioned.