BRAND MANAGEMENT Name of the Student: Name of the University:

BRAND
MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

INTRODUCTION
 Brand creation is one of the most important
aspect for the organizations to focus upon. In
order to throve in the tough competitive
market, companies have to create a proper
brand image. Chocoholic Brand is going to
launch a new product called Magic Organica
which is purely natural, healthy organic
chocolate.

LOGO, PACKAGING, SLOGAN
 Chocoholic will prepare a logo that can attract the
attention of customers right at the first go.
 Slogan used will be very crisp, simple yet catchy
so that they can convey the brand message to all
their customers.
 The packaging will be done in a very attractive
way so that the customers can recognize a strong
emotional connection

LOGO

LOGO AND SLOGAN

BRAND EQUITY
 Brand awareness
 Brand association
 Perceived quality

CONTD.
 Brand Experience
 Brand preference
 Brand loyalty

PROMOTIONAL STRATEGY
 Discounts and coupons
 Free test samples
 Customer Referral Incentive Program

CAMPAIGN ACTIVITIES
 A sound campaign activity has to be carried on in
order to reach out to mass customers. As this is a
natural and healthy product, the campaign will be
carried on mainly via the health and medical
workshops.
 Free treatment and check ups will be made
available for the customers in these campaigns so
that they can be made aware about the health
benefits of this product.

CONCLUSION
 Thus it can be concluded that Chocoholic brand
will get a good and market ready platform to sale
their new organic chocolate range that is Magic
Organica. There is already a huge demand for the
confectionary items like chocolates in Australian
market (Schaefers et al., 2016). However they will
also face a huge challenge in order to survive in
this market. Thus they have to use many
innovative strategies to overcome the challenges.

REFERENCES
 Schaefers, T., Wittkowski, K., Benoit, S., & Ferraro, R.
(2016). Contagious effects of customer misbehavior in
access-based services. Journal of Service Research, 19(1),
3-21.
 Narasimhan, V., Lambert, J., Herchek, T., Hope, R. E.,
Jha, N., Jain, R., & Singh, S. (2015). U.S. Patent No.
9,172,766. Washington, DC: U.S. Patent and Trademark
Office.
 Chathoth, P. K., Ungson, G. R., Harrington, R. J., &
Chan, E. S. (2016). Co-creation and higher order
customer engagement in hospitality and tourism services:
a critical review. International Journal of Contemporary
Hospitality Management, 28(2), 222-245.

THANKING YOU