Managing a brand in an international context International brands have to provide suitable and acceptable product or service offering in order to be successful in meeting customers’ needs and wants. Choose an International company and critically evaluate the factors affecting its international brand, product or service management activities. Marking Criteria While marking, tutors will look for evidence on how well you have addressed the question / issues. Key points are as follows (not necessarily in this format or headings / subheadings). Introduction: A brief introduction that provides the purpose of the report or its objectives and how the report is structured. Interpreting the question - this ideally should be clear within the introduction along with background / context. Findings -Addressing the question / topic: The main body of the report where the question is addressed.
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