Brand Management of ABS Network docx.

Running head: BRAND MANAGEMENT
BRAND MANAGEMENT: AN ANALYSIS OF ABS NETWORK
Name of the Student:
Name of the University:
Author’s Note:

1BRAND MANAGEMENT
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Brand Management of ABS Network........................................................................................2
3.0 Factors affecting the Brand Management of ABS Network......................................................3
3.1 Ability to meet the customer needs and requirements...........................................................3
3.2 Quality...................................................................................................................................4
3.3 Positioning.............................................................................................................................4
3.4 Marketing Activities..............................................................................................................5
3.5 Conclusion.................................................................................................................................6
References........................................................................................................................................7

2BRAND MANAGEMENT
1.0 Introduction
The purpose of this report is to undertake an analysis of the brand management of ABS
Network of Jordan while focusing on the most important factors which influence the brand
management of the concerned corporation. Burmann et al. (2017) are of the viewpoint that
process of brand management used by the contemporary business corporations is heavily reliant
on the ability of the corporations to meet the customer needs or requirement, the quality of the
services or the products offered by them, their market positioning, the marketing strategies used
by them and others. More importantly, it had been seen that the process of brand management
becomes especially from the perspective of the business corporations operational globally since
the buying behavior of the consumers is largely reliant on the manner in which they perceive the
brand (Chernev 2018).
2.0 Brand Management of ABS Network
The Arab Broadcasting Services network, established in 1993 and headquartered in
Amman, is a media, broadcasting and news service provider network operational in the nation of
Jordan (Absnmedia.com 2020). The corporation is known for the high quality of Satellite news
gathering (SNG), electronic news gathering (ENG) technology services, studio services, retailing
of films, new coverage services and others that it offers through Middle East (Absnmedia.com
2020). More importantly, it had been seen that the concerned corporation taking the help of the
process of globalization had expanded its operations in the other nations of the world like USA,
Afghanistan, Cairo, Iraq and others (Absnmedia.com 2020). Furthermore, presently it is seen that
the concerned corporation is paying special attention to the process of brand management for the
development of a positive brand image among its consumers and thereby to improve its financial