Importance of Branding as Marketing Tool

BRAND
MANAGEMENT

Table of Content
INTRODUCTION...........................................................................................................................2
LO 1 ................................................................................................................................................2
P 1. Importance of Branding as Marketing Tool.........................................................................2
P 2. Key Components Of Successful Brand Strategy To Manage Brand Equity........................4
LO 2.................................................................................................................................................6
P 3 Strategies of portfolio management, brand hierarchy and brand equity management..........6
LO 3.................................................................................................................................................9
P 4. Brand Management of Partnership in Domestic and Global Market...................................9
LO 4...............................................................................................................................................11
P 5. Types of Techniques To Measure and Manage Brand Value.............................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Brand Management or branding is the process of converting all strengths and uniqueness
is such a way so it will help business to increase its sales and earn more profits margins or
premiums. Brand management is the analysis of customer behaviour about value and nature of
business which will help to increase the sales. Branding is the part of marketing function which
help to grow business organization and increase quality of products. Goodwill is also directly
related the value of a brand and it will help to increase the creditability in market to increase the
capital. Brand value is an intangible assents of a business organization which help to provide
increase customer loyalty and providing standardized products and services to its customers to
increase their satisfaction. With the help of effective planing and analysing all the factors of
market will help business to maintain its brand equity.
This report will be discussing Apple brand and its techniques which help company to
maintain its brand equity. In addition, this report will also highlight importance of branding of
apple as marketing tool, portfolio management. This will also discuss different techniques how
apple management its brand in partnership in global level which help to evaluate brand value of
apple. Apple is a multinational technology company which develops application software for
electronic products. The main products which the company sells are computers and mobile
phones. Apple was established in 1976 in California, US. Annual gross revenue of Apple is
estimated around 265 billion Dollars.
LO 1
P 1. Importance of Branding as Marketing Tool
Branding is an activity of gaining an Image in customer's mind with the help of name and
logo which increase the efficiency of product to increase the sales of business organization.
Apple is using branding in strategy formulation as it helps to increase efficiency of marketing
policies and which help to penetrate in market and promote brand name and brand logo which
will help to increase the brand value of Apple. With the help of branding apple have changed the
perceived values of customers with the help of marketing tools and techniques. As apple have a
limited marketing budget, branding will help company to support the promotional activities with
its quality of products and customer loyalty. As marketing with branding help to invest in the
company for long term period and this will help to develop value in customers gradually.
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 With help of branding apple have created preference in customers to choose the products.
it also helps company to make better innovation according to customers which also
increases the customers satisfaction and provide better sales.
 With help of branding, Apple have increased its profit margins due to its marketing tools
and brand value company successfully implemented its pricing policies to receive the
brand premiums and improve profitability.
 Branding also help company to increase its survival skills in the market in the time of
recession. Due to brand value the customers will still prefer Apple and help to stabilize
economic condition of company and maintain its position in market.
 Brand awareness is the part of branding as it helps to increase knowledge of customers
and help them to make effective decisions in choosing the right products. Marketing
techniques and product quality help to develop a productive brand value which will help
business understand market factors to compete in the market and achieve core
competence.
 With the help of branding apple will also develop trust in their customers and it will also
be very easy for company to generate capital to invest.
 Apple Is also very successful in establishing its base and manufacturing across the world
with the help of branding and marketing techniques which company is using. It is very
easy for customers to understand the vision of company and become the loyal customers
of loyal as it has very effective marketing strategies which attract customers.
 Branding also helps business to increase its expansion rates and invest in research and
development to innovate new technologies and increase productivity of their products
and services which have increased customer satisfaction.
 Apple is also having the best employees In the world due to its marketing and brand
value that potential talents are attracted to company to work and support the vision. This
will also increase the skills and knowledge of employees and develop an effective work
culture which will help to motivate them and increase communication with the
organization.
 Due to Branding and marking methods Apple is very efficient in formulating distribution
channel which will also help company to maintain demand and supply effectively. This
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