Brand Management: Importance, Strategies, and Analysis

Brand Management

TABLE OF CONTENT
INTRODUCTION......................................................................................................................2
LO1............................................................................................................................................3
P1 The importance of branding as marketing tool and its emergence as marketing tool for business
practices.............................................................................................................................................3
P2 Key components of successful brand strategy for building and managing brand equity...............5
LO2............................................................................................................................................7
P3 Analysis of different strategies of portfolio management, brand hierarchy and brand equity
management.......................................................................................................................................7
LO3..........................................................................................................................................11
P4 Brands leverage and collaborations............................................................................................11
LO4..........................................................................................................................................13
P5 Different types of techniques for measuring and managing brand value with examples............13
CONCLUISION.......................................................................................................................15
REFERENCES.........................................................................................................................16
INTRODUCTION
Brand management is widely recognised as one of the most growing concept within
business scenarios where it enables to create memorable experience among consumers mind,
where company services are focused on creating best customers services, promotional
expertise and high end reputation. The brand management has opened up various avenues
within functional metrics among company working scenarios for larger effective targets and
successful brand goodwill on longer term for high enriched revenue standards. Tesco is one

of the biggest retail company in UK serving customers with best products and services
around globe and has been working on best branding pertaining techniques. The report will
be in detail analysing importance of branding as marketing tool for emergence as marketing
tool and key components for brand strategies which manages brand equity on wider domains.
The report will be also explaining strategies of portfolio management, brand hierarchy and
equity management where it will be also focusing on evaluation of brands for managing
collaboratively at partnerships in both global and domestic level. Study will be also
explaining types of measures for managing brand value, where TESCO is heading
competitively within wide competitive industry scenarios. The report will be studying
analysis for growth functional scenarios on brand management goals for gaining larger
horizons and also to formulate new scope onto larger efficacy parameters (Abbas, 2019).
LO1
P1 The importance of branding as marketing tool and its emergence as marketing tool for
business practices
The importance of brand management as marketing tool within business goals can be
understood as one of the most important within retail industry competitive scenarios and for
generating stronger emerging goodwill in business practices. Branding as marketing tool is
highly essential for companies within business practices, where it is also highly important for
governing focus on larger new goals, for also to scope on new growth horizons. Tesco is one
of the best retail brands within working parameters where brand has evolved to be highly
innovative and also to be factoring on productive growth operational synergy within longer
time frame. Importance of branding can be discussed as follows:
 Generates increased revenues and market share: Consumers often look for brands
which are best in increased efficiency, working scenarios and are also served with
informative content about the product they serve which creates higher increased
revenue standards and market share. Tesco generates focus on brand development by
focusing on providing all detailed products among consumers within market share,
where it enhances revenues and also pertains focus on wider new goodwill goals in
larger target consumers. It can be understood that brand management gives
parameters to increased revenue scenarios and larger customer market share where

new governing goals of new innovation actively keeps goodwill to enhance on wider
domains (Brexendorf and Keller, 2017). Creates consumers preferences for product or services behind brand: Consumers
preferences for products and services behind brand is also one of the main goal where
innovation, larger focused on selected service is developed where Tesco is actively
working ahead, The consumers preferences for developing innovation and new real
diversity within functional reach is also one of the main objective for brand
development which also grows loyalty towards company services. This has also raised
the functional demand of operational metrics to keep availing new innovation and also
to monitor performance objectives in longer timer run. Consumers preferences for
best products and services have been highly enabling Tesco to productively focus on
generating smarter working operational segments, also to evolve on new determinants
within brand management.
 Expands the company estimated worth: The brand management also expands overall
company estimated worth within businesses where the new productive scenarios of
larger revenue goals enriches estimated worth positively. It can be understood that
company estimated worth within yearly and periodic parameters is widely grown on
varied levels where management is also availing focus on untapped segments. Tesco
branding is one of the most active parameters within business which has made it one
of the most actively growing company for serving people with high efficacy and
innovation onto new arenas. Branding gives positive boost to overall brand name, new
working efficacy operational segments and also to keenly grow on varied domains
within untapped business arenas.
 Increases company profitability by commanding higher price: The increased
company profitability by commanding higher price is also one of the main growing
attribute where Tesco is working with high innovation. As overall brand name is
evolved with high technical growth within products and services customers feel
confident to buy premium quality goods at higher prices also. These aspects have
made it one of the most widely growing parameter where Tesco has positively
growing on varied new pertaining arenas by bringing focus on digital branding and
promotional scenarios. By commanding higher price and serving high premium
quality products Tesco is functioning with new diverse functional goals, where new
advancement fundamental growth is also one of the most important determinant
which has been also widely important.