This assignment provides an in-depth analysis of brand management strategies and techniques, including the importance of customer-based brand equity, brand risk, and corporate brand management. It explores various perspectives on brand management, such as the use of social media for luxury brands, the impact of user interactions on brand awareness, and the role of brand stories in building corporate brands. The assignment also discusses the potential of social media for luxury brand management, the effects of brand love, personality, and image on word-of-mouth, and the importance of risk literacy in brand management.