Brand Management Strategy for Hunger Dreams

Running head: BRAND MANAGEMENT STRATEGY FOR HUNGER DREAMS
Brand Management Strategy for Hunger Dreams
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BRAND MANAGEMENT STRATEGY FOR HUNGER DREAMS
Executive Summary
This report discusses the existing Australian market in terms of food. A brand management plan
has been devised to launch the Hunger Dreams food service for the Australians. A descriptive
information and details about the brand is given, for instance, logo, tagline, mission, visions,
values, brand positioning and the integrated marketing communication mix. In addition to this, a
brief overview and future possibilities to expand and develop the company has also been
discussed.

BRAND MANAGEMENT STRATEGY FOR HUNGER DREAMS
Table of Contents
INTRODUCTION:..........................................................................................................................4
DISCUSSION:.................................................................................................................................5
Brand Positioning –.....................................................................................................................5
Logo –..........................................................................................................................................6
Tagline –......................................................................................................................................7
Mission Statement –....................................................................................................................7
Vision Statement –.......................................................................................................................7
Values –.......................................................................................................................................8
Brand Marketing –.......................................................................................................................8
Integrated Marketing Communication Mix –..............................................................................9
Advertising –...........................................................................................................................9
Personal Selling –..................................................................................................................10
Public Relations (PR) –.........................................................................................................10
Sales Promotion –..................................................................................................................11
Direct Marketing –.................................................................................................................11
Business Analysis –...................................................................................................................12
SWOT Analysis:....................................................................................................................12
Conclusion:....................................................................................................................................13

BRAND MANAGEMENT STRATEGY FOR HUNGER DREAMS
Reference List................................................................................................................................14