BRAND MANAGEMENT STRATEGY FOR HUNGER DREAMS
Table of Contents
INTRODUCTION:..........................................................................................................................4
DISCUSSION:.................................................................................................................................5
Brand Positioning –.....................................................................................................................5
Logo –..........................................................................................................................................6
Tagline –......................................................................................................................................7
Mission Statement –....................................................................................................................7
Vision Statement –.......................................................................................................................7
Values –.......................................................................................................................................8
Brand Marketing –.......................................................................................................................8
Integrated Marketing Communication Mix –..............................................................................9
Advertising –...........................................................................................................................9
Personal Selling –..................................................................................................................10
Public Relations (PR) –.........................................................................................................10
Sales Promotion –..................................................................................................................11
Direct Marketing –.................................................................................................................11
Business Analysis –...................................................................................................................12
SWOT Analysis:....................................................................................................................12
Conclusion:....................................................................................................................................13

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Brand Management Strategy for Hunger Dreams

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