Report on Brand Equity in Market

Added on - 06 Jun 2020

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BrandManagement
Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................31.1 Brand.....................................................................................................................................31.2 Branding is marketing tool....................................................................................................31.3 Brand equity..........................................................................................................................41.4 Brand is differed form product..............................................................................................41.5 Key elements of strong brand...............................................................................................51.6 Mange and develop a brand..................................................................................................51.7 Challenges of developing brand............................................................................................6LO 2.................................................................................................................................................6P.2 Key compand of successful brand and brand equality management....................................6P.3 Brand hierarchy.....................................................................................................................8LO 3.................................................................................................................................................9P.4 Extension and collaboration of brands..................................................................................9LO 4...............................................................................................................................................11P.5 Techniques and brand value................................................................................................11CONCLUSION.............................................................................................................................12REFERENCES................................................................................................................................1
INTRODUCTIONBrand management is focused to manage brand value in market. It is kind of planing thathow the marque is pre- received in securities industry and evolution of good relationship in markmarket. In this context, report assists to focus on brand equity and key elemental of strong brandin market (So and et.al 2017). It emphasises on two big brands, APPLE and MICROSOFT. Boththese companies are basically located in United Kingdom and providing different kinds offacilities in technology fields. In this context, the study is focused on brand portfolio and brandequity management. It is help to manage the internecine and extraneous working surroundings.LO 11.1 BrandBrand is a name, term, design and symbols that help an organisation or the products toform its revival in the eyes of the customer and increase growth rate in market. In this contextbrand is used in the marketing and more promotion in the field of market. It helps to increase thelevel of performance in market (Keller and et.al 2017). In this way brand is products, servicesand concept to increase the level of performance in market and help to achieve organisationobjective to improve internal working and increase external customer in market.It is help to Alone design, gestural, signalling, words, or a aggregation of these, engagedin creating a picture that identifies a commodity and distinguish it from its challenger in market.In this case of market compilation is to be focus on increase the level of performance and brandvalue to adopted new technology in market. In this way brand is help to protract customer inmarket and applied the entire corporate world. In this way both the organisations is one of the topmost brand in market and attract more number of customer in market.1.2 Branding is marketing toolBrand is most important to increase the number of customer in market. It is help toachieve organisation objective and improve the growth rate in market. In the filed of marketing ishelp attract more number of customer in market and make some changes in market. Everything isbranded in market and attract more number of customer is help to manage external workingenvironment. Branding is crucial aspect of marketing convexity andtoday'sactivity, everycommodity has various rivals ready-made by other organisation (Keller and et.al 2017). Thefight for go through is furious and the social event cut tubular cavity. In this context each and
every activity in market and attract more number of customer in market is help to manage theinternal working environment. In this way branding is most important tool to increase thenumber of customer in market. Brand is set to increase the market and aware customer andreduce competitors in market or represent the promise to the customer in market. Theorganisations are increase the customer in APPLE AND MICROSOFT market is only becauseof the best branding and set brand to each customer in market. Some customer is not focus onprice, they are just brand consensus in market.1.3 Brand equityBrand equity means a kind of marketing terms that is help to define then brand value andhelp to identify the brand in market. In this context values is help to determine by consumerperception and improve the level of carrying into action in market. Brand perception is one themost important thing to help market improvement on particular brand.Brand equityis aconstruction used in the commercialism manufacture which Scribe the value of rich person awell-knownbrandrepute, founded on the mental object that the businessman of a well-knownmarquename can make more receipts simply fromtrade nameacknowledged in securitiesindustry (Burmann and et.al 2017). It is help to improve the level of performance in market.Brand equity is help to improve market growth and increase market share. It is help to collectconsumer response on market about the brand and changes as per the consumer perception inworking condition.1.4 Brand is differed form productIn this context is to be focus on some important aspect to different between the brand andproducts. In this way company is make products and consumer ion make brand. In this way acompany is make a product, consumer is purchase and with the help of consumer it makes abrand in market. In market condition consumer is help to increase brand value. In this contextbrands are reinforced through with user percept, pass judgement, and experiences with all tradegood or services under a trade name. It is help to manage external working environment andimprove brand image at market (Abrahams and et.al 2016). It is help to increase the relationshipbetween the customer and APPLE AND MICROSOFT organisation. Brand is different, becausebrand is make with the help of the customer and products in make by the organisation itself. Inthis way, Business firmbrandingand commoditystigmatizationare both crucial for
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