Brand Management Techniques and Evaluation

Unit 41 Brand Management

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
LO3
P4 Evaluating how brands are managed collaboratively in partnership with both domestic and global level
M4 Evaluating different techniques to leverage and extend brands
LO4
P5 Different types of techniques for measuring and managing the brand value using specific organizational
examples
M4 Evaluating the application of techniques for measuring and managing the brand value to develop strong
and enduring brand
CONCLUSION
REFERENCES

INTRODUCTION
Brand management is defined as function of marketing which uses techniques to increase
the value of the product line over time. Cornwell Creative Consulting is a creative business consulting
which offers branding, web design etc.
Thus, the presentation will analyse that brand is managed collaboratively and in partnership
and both at domestic and global level. Along with this, use of different techniques used to leverage and
extend brand will be created and is made helpful for addressing the aspect of having best manner of the
brand value at large scale. Furthermore, different types of techniques for measuring brand value will
also be analysed and evaluated in an effective manner.

MAIN BODY
LO3
Evaluating how brands are managed collaboratively in partnership with both domestic and
global level
Brand management is defined as the function of marketing which uses techniques to increase the value
of the product line over time.
The brand which is taken here is Cornwell Creative Consulting and is managed
collaboratively in partnership with both global and domestic level at large scale. This helps in
addressing the aspect that it is very important that Cornwell Creative Consulting has maintained its
brand identity in the market and among the customers which are there in the market and are utilizing
the products and services as per their needs and requirements. Cornwell Creative Consulting is
collaboratively managed in partnership with both domestics and global level. Cornwell Creative
Consulting has diversified its business by having several partners which are involved in having the
growth and development at large scale within the business structure. There are 316 partners in the
Cornwell Creative Consulting.