Impact of Brand Reputation on Business and Company
Added on -2020-07-23
4 Factors affecting Brand reputation5 Ways to develop Brand reputation 6 Conclusion 6 INTRODUCTION This assignment will focus on Brand reputation, which is an important element and function of Brand Management within an organisationor business. Brand refers to a design that differentiate a product or service from that of the rivals and competitors in the market whereas Reputation is build by a good brand, high qualities products and customer satisfaction by consuming ta product or service offered by a particular brand A favourable or positive brand reputation states that people or customers
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Brand management
Table of ContentsBrand management.........................................................................................................................1INTRODUCTION...........................................................................................................................3Concept of Brand Reputation......................................................................................................3Impact of Brand reputation on a business or company...............................................................4Factors affecting Brand reputation..............................................................................................5Ways to develop Brand reputation .............................................................................................6Conclusion.......................................................................................................................................6
INTRODUCTIONThis assignment will focus on Brand reputation, which is an important element andfunction of Brand Management within an organisation or business. The report will criticallyanalyse the concept of brand reputation and its importance for a brand or company. The literaturereview will also determine various impact of brand reputation on the business performance of abran or company. The assignment will also focus on different factors affecting brand reputationwithin the market or industry. Furthermore, The assignment will identify various methods todevelop and manage brand reputation within a marketplace. Concept of Brand ReputationVidya, N.A., Fanany, M.I. and Budi, I.,(Twitter sentiment to analyze net brand reputation ofmobile phone providers, 2015) states that Brand reputation refers to the overall computation inwhich an organisation or brand is held by their constituents. In simple words the Brandreputation means how other view a particular company or its products. The Brand and reputationare two different terms but are strongly linked with each other. Brand refers to a design thatdifferentiate a product or service from that of the rivals and competitors in the market whereasReputation is build by a good brand, high qualities products and customer satisfaction byconsuming ta product or service offered by a particular brand A favourable or positive brandreputation states that people or customers trust the company or brand and are satisfied bypurchasing and consuming their products or services. According to Cawsey, T. and Rowley, J.,(Social media brand building strategies in B2B companies.Marketing Intelligence & Planning,2016) unfavourable brand reputation will cause distrust of customers towards a particularcompany or brand and they will hesitate in purchasing any product and service offered by thecompany. The Companies or brand uses various techniques and methods in order to build apositive and favourable brand reputation in the market to influence more customers and retainthe existing ones. Urde, M.,(The brand core and its management over time.Journal of product &brand management, 2016) define that brand reputation is an essential element and factor whichhelp an organisation or company to achieve success or goalsThe Brands such as Apple or Samsung are two of the most leading brands in the market.These two brands have successfully developed and maintained favourable brand reputation byearning trust as well as loyalty of their customers by providing high quality products and servicesto the customers. According to Kladou, S., Kavaratzis, M., Rigopoulou, I. and Salonika, E.,(The
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