Brand Management Assignment (Toyota)

Brand
management

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1 .................................................................................................................................................3
Understanding brand building and manage over the time .........................................................3
LO2 .................................................................................................................................................7
Brand organised the portfolio, strategies and hierarchies built and managed. ...........................7
LO 3 ................................................................................................................................................9
Brand managed the collaboration and partnership both at the domestic and global level. ........9
LO 4 ..............................................................................................................................................10
Different types of techniques for measuring brand value.........................................................10
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Brand management is a planning and analysing the brand perceived in the market. It
develop the good relations with targeting market that is essential for the brad management. It is
tangible elements of the brand management that involve the products and services itself such as
the price and design etc. Toyota is a multinational automotive manufacturer and it corporate with
the structure consisted with the 364,445 employees worldwide. It is sixth largest company by its
revenues. It is world's first auto mobile manufacturer who produce more then the 10 million
vehicles per year. This report will examine the understanding of the brand I build and managed
over the time and also the brand organised in portfolios, brand hierarchy are managed and build.
Furthermore, it describe the brand leverage and extend over the time domestically and
internationally and also the techniques for measuring and managing over the time(Rosenbaum-
Elliott, Percy and Pervan,2015).
LO1
Understanding brand building and manage over the time
Branding
It is a practice of marketing in which Toyota creates name, symbol and design which is
easily identifiable and belonging to the organisation. branding is important for not only making
memorable impression on customers but also it allows the customers for what to expect by the
company. Brand built the real and true representation of the business.
Branding is important for the company because it overall impact the company and it can
change the percept of the customers for brand and also drive the company for increasing the
awareness of the brand.
There are some points which has been describe the importance branding as the marketing
tool such as;
Branding gets recognition:- Branding is one of the most important tool of the marketing
where it is important for Toyota to get recognised and also becomes know for the customers. The
first thing which comes in branding of the company is logo which is most important element of
the branding and marketing tool and it has been concerned, it is essential for the face of the
Toyota. From having the professional design of the logo is powerful and easy memorable which
make the impression on the customers at first glance(Heding, Knudtzen and Bjerre, 2015).

Branding increases business values:- It also increases the values of Toyota which try to
generate the future of the Toyota and also strongly established the brand and giving the company
more leverage in the industry. It makes more appealing investment opportunity because it has
been firmly establish the place in the market.
Branding generates new customers:- Good brand always generate customers and have
no trouble for the referral of the business. Strong branding basically means that there is positive
impression of the company among the customers when the Toyota brand has been established
then it is word of mouth will be the best firm and also make most effective techniques of
advertising.
Improves employee pride and satisfaction:- When the employees work for strong
brand and truly stands behind the brand then it will be more satisfying with the job and also
higher degree of pride in work. Working with the most reputable company help regard among
the public makes the work for the Toyota and also more fun-filling and enjoyable(Atwal and
Williams, 2017).
Create trust within the marketplace:- its important to have the professional appearance
and also well strategies which help the Toyota fro building the trust with the customers and also
customers. People are more like for doing the business with the Toyota which has been polished
and professional portrayal. From being properly branded gives a positive impression of being the
experts of the industry and make the public feel so they can easily trusts the company's products
and services which has been offered and the way to handle the business.
Branding support advertising:- Advertising of the brand is an another component of the
brand and also advertising strategies which directly reflect the brand and its desired portrayal.
The techniques of the advertising involves such as the promotional products easily creates trust
company such as the outstanding branding makes easy for creating the appealing and cohesive
advertising strategy which plays for the goals of branding.
The several business best practices which has been emerged in business;
 Asses yourself
 Surround yourself with good team
 Asses market and competitors
 The ability to recognise the opportunities
 Costing and pricing