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Brand Management: Strategies and Tactics for Building and Managing Brand Equity

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Added on 2022/12/16

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This document explores the value of branding as a marketing tool and its emergence in business practices. It analyzes key elements of successful brand tactics and strategies for building and managing brand equity. It also examines varied strategies of portfolio management, brand hierarchy, and brand equity management. The document evaluates how brands are managed over time using appropriate models, theories, and concepts. Additionally, it discusses different techniques for measuring and managing brand value.

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Brand Management: Strategies and Tactics for Building and Managing Brand Equity

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