Ask a question from expert

Ask now

Brand Management of Coca-Cola : Doc

6 Pages1464 Words110 Views
   

Added on  2020-04-21

Brand Management of Coca-Cola : Doc

   Added on 2020-04-21

BookmarkShareRelated Documents
RUNNING HEAD: Brand Management1Brand Management
Brand Management of Coca-Cola : Doc_1
Brand Management2Table of ContentsIntroduction......................................................................................................................................3Marketing campaign of Coca-Cola..................................................................................................3Reasons for failed marketing campaign of new drink of Coca-Cola...............................................3Unable to understand target audience..........................................................................................3Insufficient research.....................................................................................................................3Market segmentation across different channels...........................................................................3Not tracking right matrics............................................................................................................3Inappropriate supremacy..............................................................................................................4Conclusion.......................................................................................................................................4References........................................................................................................................................4
Brand Management of Coca-Cola : Doc_2
Brand Management3IntroductionMarketing campaigns refer to a planned course of action to market and offer a product or service.This report describes the reasons for Coca-Cola marketing campaign of introducing new drink in China which was unsuccessful in this country. The main objective of this report is to identify the reasons behind the failed marketing campaigns of a brand in a different market.Marketing campaign of introduced new drink of Coca-ColaAccording to Kaplan & Haenlein (2011), Coca-Cola has fulfilled some great accomplishments inadvanced promoting, not slightest it’s massive after via web-based networking media and different polar bear crusades. The organization attempts various creative propelling efforts, for example, Coca-Cola Happiness Machines which are unique coke dessert equipments apportion items including liquor, pizza, blooms, and sandwiches. The brand get huge number of good customer views and positive response on the social website such as YouTube, gaining it a large number of perspectives which help the organization to build a strong reputation in the market towards the brand, and become more competitive, and increase their profitability and growth ratein the market. Another advancing exertion of Coke zone is a prizes program introduced in 2008, in Australia, set up with the purpose of finding customer's encounters, empowering customer engagement and assisting with general client relationship association endeavors (Keller et al., 2011). The program conducted for the marketing of product introduced by Coca-Cola in Australia which was successful and gaining many rewards for the successful implementation in the country. Reasons for failed marketing campaign of new drink of Coca-ColaAccording to Cugelman et al. (2011), the major reasons which show the marketing campaigns of Coca-Cola new drink was unsuccessful in China are explained as follows: Unable to understand target audience: According to Kaplan & Haenlein (2011), marketing campaigns are often started from the perspective of what organization wants to offer. Understanding the target audience is the big part of the campaign. In introducing new drink by organization in China was unsuccessful because Company was not focusing on the target audience of country for their product. Huiyuan has provides Coke genuinely important market
Brand Management of Coca-Cola : Doc_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Case Study Analysis of Coca- Cola Company
|7
|1463
|392

Coca Cola Mass Marketing Analysis 2022
|5
|684
|21

Paper on Market Strategies of Coca-Cola Company
|12
|2358
|52

Marketing and Communication in a Digital World: A Case Study on Coca Cola's New Coke
|15
|942
|381

Marketing Fundamentals.
|13
|478
|96

Integrated Marketing Communication - Assignment
|12
|1742
|76