Article On Brand Marketing Of La Trobe University | Marketing Plan

Added on - 18 Feb 2020

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Running head: BRAND MANAGEMENTBrand ManagementName of the StudentName of the UniversityAuthor Note
1BRAND MANAGEMENTTable of ContentsIntroduction:...............................................................................................................................2Marketing Objectives:............................................................................................................2Target Market:....................................................................................................................2Marketing Strategies:.........................................................................................................3Brand Positioning and Value Objectives:..........................................................................4Brand Aspects:.......................................................................................................................5Brand Awareness:..............................................................................................................5Points of Parity:..................................................................................................................5Brand Elements:.................................................................................................................5Marketing Support Program:..............................................................................................6Brand Leveraging:..............................................................................................................6Brand Extension:................................................................................................................7Reference:..................................................................................................................................8
2BRAND MANAGEMENTIntroduction:La Trobe University is one of the renowned and oldest universities of Australia. It is amulti-campus university that has its campuses in various parts of the country. The universityhas been founded in 1964. It has secured the position of third largest university in the state byits efficient performance. Being one of the largest universities of Australia, La TrobeUniversity possesses a large number of students. The man campus of this university issituated in Melbourne, central part of Australia. The university offers wide range of coursesto its students who belong to various corners of the world (University 2017).The following article has concentrated on brand marketing of La Trobe University. Ithas enlightened various aspects of the marketing plan, such as- brand positioning, targetmarket, market segmentation and so on.Marketing Objectives:Target Market:It is important for every profit and non-profit organization to identify their targetmarket while designing market strategy, as consumers are the key elements of theorganization and the primary objective of the organization is to provide quality service totheir consumers (Pathan et al. 2015). It is of paramount importance for business to understandtheir number of customers and how the business is going to serve them.In this scenario, thetarget market of La Trobe University is the students to who are looking for various optionsfor higher studies to establish a bright future. The potential consumers of the university arefrom different parts of the world. There are two types of target market, such as- primarytarget market and secondary target market.
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