Exploration factors to create brand names in restaurant industry, Case study of House of Tides, UK

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the Student
Name of the University
Author’s Note

1RESEARCH PROPOSAL
Table of Contents
1. Introduction:................................................................................................................................3
1.1 Research background:................................................................................................................4
1.2 Rationale of the research:..........................................................................................................4
1.3 Aims and objectives:..................................................................................................................5
1.4 Research questions:...................................................................................................................5
1.5 Hypothesis:................................................................................................................................5
1.6 Summary....................................................................................................................................6
2. Literature Review:.......................................................................................................................6
2.1 Critical evaluation about brand names brand image and brand identity:..................................6
2.2 Impact of brand names in influencing consumers purchasing behaviour..................................7
2.3. Necessary factors of creating effective brand names...............................................................7
2.4 Literature gap:............................................................................................................................8
2.5 Summary:...................................................................................................................................9
3. Methodology:...............................................................................................................................9
3.1 Research design:......................................................................................................................10
3.2 Sampling technique:................................................................................................................11
3.3 Data collection:........................................................................................................................11
3.4 Data analysis:...........................................................................................................................12
3.5 Ethical consideration:..............................................................................................................12
3.6 Time-frame:.............................................................................................................................13
3.7 Summary:.................................................................................................................................14
4. Expected Outcome:....................................................................................................................14

2RESEARCH PROPOSAL
Reference List:...............................................................................................................................15

3RESEARCH PROPOSAL
Research Topic: Exploration factors to create brand names in restaurant industry, Case study of
House of Tides, UK
1. Introduction:
Brand name plays one of the most significant roles in order to create an image and
identity in the current market. With the rapid flow of globalization, the marketing executives are
changing their strategies and policies in order to establish their new identity. The business
experts believe that maintaining superior quality of products and services cannot be the primary
mission and vision of a business organization. In order to sustain in the current market amidst
large number of competitors the business experts have to create their brand names and identity in
quest of grabbing the attention of people.
This very specific study has provided detailed overview about the necessary factors on
how to create brand names in a restaurant industry. House of Tides is one of the most
recognizable brands in the realm of restaurant industry due to their excellent services along with
effective promotional techniques. This restaurant is surrounded with light-filled dining rooms
with exposed beams (houseoftides.co.uk 2018). The service providers deliver excellent British
Cuisine menu with the help delicious dining environment. Customers automatically show their
interest in using the services from House of Tides. The entire study has provided detailed
overview about the most important factors of creating brand names in the UK market.
1.1 Research background:
While evaluating the data of last five years, the business scenario faced by House of Tides
was completely different. The organization had to face immense market threats from its