logo

Shield - A Reliable Brand for Baby Care and Oral Care Products in Pakistan

   

Added on  2020-09-27

3 Pages1300 Words487 Views
 | 
 | 
 | 
Brand profile: Shield has been showing a remarkable performance for more than 30 years in business. Primarily, focusing on distribution, the brand got started in 1971. Over the years, progress continued and the business expanded into the diversified areas like textiles, pharmaceuticals, consumer edibles, oral care and baby care products. To put it simply, Shield’s route to success lies in variegating the offerings presented by the company. Shield Corporation Limited established its operation in the year 1975 as a Public Limited Company and got listed on the Stock Exchange in the same year. It is a national brand that understands the importance of culture and emotions, sells its comprehensive range of products using the emotions associated with needs of their customers. Shield is one of the leading organizations in the Dental and Baby Care segments and presents a wide array of products, which are in compliance with international standards and are manufactured by bringing into play the sophisticated European technology. Since all these years it has grown and developed a strong standing in the hearts of its customers. Since its inception, Shield has focused its efforts towards achieving consumer satisfaction and consumerprotection in all its deliverables. The brand’s vision is to be the catalyst of change for younger generationand to create a brand inspiring innovation and to see their products in the hands of 70% of their target market which is children respectively. Today, because of these reasons, its insignia symbolizes the quality bearer in the Oral and Baby Care categories. Shield also ensures safety for its valuable consumersfrom all the hazardous and toxic materials by restraining their usage in manufacturing. Therefore, all theraw material imported from America and Europe is FDA compliant and certified from their reputed suppliers. This enables the mission of caring and protecting human life. The ‘Care’ is the core sprit, which has made Shield as a recognized household name in Pakistan. This approach has been the forefront in every managerial decision and this has been incorporated in every step of the system, so the ultimate goal is ‘Customer Care’. This care-oriented approach has been achieved through commitment of the management to the principle of continuous improvement, understanding the consumer behavior and robust quality vigilance by our qualified quality personnel and technologists. Shield is committed to the protection of the environment and for enforcement of strict code and regulations of ISO 14000 system. Shield is fortunate to have a committed team that is skilled, seasoned, and young. They are focused and dedicated to make Shield a renowned, growing and leading company not only locally but also globally and also a responsible corporate citizen. For last two decades, Shield has shown a success track record and launched variety of quality products and set new milestones in the market with an ultimate objective of ‘Care’. Presently, the management isaggressively heading towards new frontiers. Bringing new technologies to Pakistan, introducing new categories for Pakistani consumers, and introducing Pakistan as a reputable name in International markets.
Shield - A Reliable Brand for Baby Care and Oral Care Products in Pakistan_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Expanding Kushies Baby Care Brand in India
|2
|575
|68

Brand Extension of Dove: Product Diversification Strategy
|13
|1555
|395

Management
|10
|3210
|68

Marketing Principles for Colgate Toothpaste
|13
|1942
|477

MKT 101 Principles of Marketing
|11
|3081
|35

Company Performance Analysis
|14
|3909
|390