Brand Report card of Starbucks PDF
Added on 2021-06-18
9 Pages1321 Words203 Views
Running Head: BRAND REPORT CARD OF STARBUCKSBRAND REPORT CARD OF STARBUCKSName of the Student:Name of University:Author Note:
1BRAND REPORT CARD OF STARBUCKSTable of ContentsIntroduction......................................................................................................................................3Discussion........................................................................................................................................3Customer desired benefits............................................................................................................3Relevance.....................................................................................................................................3Pricing..........................................................................................................................................4Brand Positioning........................................................................................................................4Consistency..................................................................................................................................4Brand Portfolio and hierarchy.....................................................................................................5Brand equity.................................................................................................................................5Internet Branding.........................................................................................................................5Sustainability...............................................................................................................................5Evaluation........................................................................................................................................6Advantages..................................................................................................................................6Disadvantages..............................................................................................................................6Case studies.....................................................................................................................................6Case study1..................................................................................................................................6Case study 2.................................................................................................................................6Case study 3.................................................................................................................................7
2BRAND REPORT CARD OF STARBUCKSAnalysis...........................................................................................................................................7Conclusion.......................................................................................................................................7Reference.........................................................................................................................................8
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