Internet Marketing Sample Assignment (Doc)
16 Pages4663 Words242 Views
Added on 2019-12-03
Internet Marketing Sample Assignment (Doc)
Added on 2019-12-03
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Brand Value Reception
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2SECTION A.....................................................................................................................................21. Introduce e-marketing .......................................................................................................22. Environmental analysis of competitive brand....................................................................33. Key competitors within the sector and nature of competition ...........................................4SECTION B.....................................................................................................................................51. Current strategy of company..............................................................................................52. E-marketing mix analysis ..................................................................................................63. E-communication mix analysis .........................................................................................7SECTION C ....................................................................................................................................81. Characteristic of digital media and social media marketing .............................................82. Recommending e-marketing communication strategy ......................................................83. Target Market ....................................................................................................................94. Social Media Campaign.....................................................................................................95. Justification of how the given campaign will communicate the brand value ....................9CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11APPENDIX ...................................................................................................................................13Appendix1: About Flourish organic cooking oil brand .......................................................13Appendix 2: E marketing analysis .......................................................................................14
Illustration IndexIllustration 1: E-Marketing mix.......................................................................................................61
INTRODUCTIONOrganization’s brand value depends on its reputation. Brand value is referred to havebrand reputation. A brand value reception is a process of receiving back the reputation of thebrand in the market (Guevarra, 2015). The present report is developed on case study of Flourishcooking oil brand. This report will showcase the characteristics and benefits of internetmarketing, environmental analysis of competitive brand, nature of competition and currentstrategies in target market with e-marketing communication mix. Being in the position of E-marketing manager, a virtual brand marketing campaign is being prepared for the cited firm withthe use of social media platform. The campaign will be launched in the UK market. The detailedexplanation about the same is given in the following sections.SECTION A1. Introduce e-marketing E-marketing is the practice of using different digital means with an aim to giveinformation about the product to the respective customers. The given mean is effective as itenables the cited firm with regard to attract the large number of customer towards thecorporation in an effective way. In this context, there are number of benefits identified whichFlourish organic cooking oil can gain by using the given means of marketing. Placing ads indigital mean is cheaper than traditional mean of placing the advertisement. Furthermore, the e-marketing will also provide opportunity to the firm with respect to give information about theproduct among large number of buyers. However, e-marketing represent several opportunities and challenges to the e-marketingdirector of cited firm.Opportunity:Here, firm has to the opportunity to give information about the presence of product inmarket among international buyers. Thus, it gives opportunity to the corporation with regard to perform significantimprovements in the market share of enterprise.Challenges:To target the major target market of the firm is being regarded as the major challengewhich is being faced by the respective director. This is because, in e-marketing2
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