Branding and Brand Management PDF

Added on 2021-06-16

12 Pages687 Words34 Views

BRANDING AND BRAND MANAGEMENT

INTRODUCTIONBrand management leads to product and service differentaiation.It reduces the customer’s risks.Singapore Airlines is differentiated and famous for its brand icons ‘Singapore Girls’ (Singaporeair.com. 2018).SIA demonstrates itself through its branding strategy as warm, caring and gentle.

MARKETING AND BRANDINGCompany tagline- “ A great way to fly”Singapore Airlines emphasizes their staff-Singapore Girls.Asian values and hospitalityVisual trade mark and brand.Caring, elegant, and gentle.

COMPANY’S BACKGROUNDThe company is one of the excellent airlines company of Asia.Singapore Airlines is the first to fly Airbus A-380 through out the world (Mumby 2016).Company has attained its vision and mission since the 44 years of its originIt has always the reputation of being industry challenger and a trend setter in the environment (Singaporeair.com. 2018).

End of preview

Want to access all the pages? Upload your documents or become a member.