Branding Industries

Running head: BRADING INDUSTRIES 1
Branding Industries
Name
Institution

BRANDING INDUSTRIES 2
Branding Industries
Questions and Answers
Question 1
Syria is a struggling country primarily due to the calamity of civil war. But the state can
rebrand itself and promote its ancient artifacts for tourist attraction and investment
(Papadopoulos, Hamzaoui-Essoussi, & Rojas-Méndez, 2016). The most efficient method is the
use of the slogan. Some of the most prosperous nations have use slogans to their advantage by
promoting curiosity. For instances, Slovenia use “I feel sLOVEnia,” and Ireland use “Jump into
Ireland” (BrandNow, 2018). Similarly, Syria can use a slogan like “See the new Syria” or “come
rebuild Syria.”
Question 2
Luis Vuitton is not an exemption luxury brand. Luis Vuitton is considered an innovative
global brand of choice by its unique design and positioning on the affluent class, which leaves
consumers to crave for its best regardless of the cost (Carter, 2017). The company products are
personalized to suit the needs of the consumers. Also, the brand is involved in social
responsibilities since it has realized modern consumers prefer brands that show concerns for
society, such as promoting fashion competitions. Most importantly, Luis Vuitton has managed to
be at the top because of its timelessness as a brand of class and quality. Additionally, the
consumers need to see it as a brand of inclusion, unlike in the traditional sense, when luxury
brands were considered with exclusivity. Furthermore, modern luxury consumers want a better
experience like online shopping. The consumers of Luis Vuitton products aim to affirm their art
of living through personal experience (Kapferer, 2016). Therefore, Luis Vuitton target luxury
consumers and fashion enthusiasts.