Production Concept:This concept shows that the consumers favour those products which are less expensive and easily available in market. Product Concept:This concept shows that the consumer prefer those which have better quality, new features,innovative and high performance. Selling Concept:In this concept, consumer buys only those products which are aggressively sells or promotes by cited organization. Cont...
Cont... Marketing Concepts:This concept focuses on the needs and demands of the market and then delivers that product in the market better than their competitors. Societal Marketing Concept:Inthis concept focal point of company is to fulfil customer's needs better than other competitors which maintains the well being of society and consumers.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Local market:If a customer buys the local product, then this decision helps in the growth of the local economy as the money stays in the local community. International market:Global organization are more often in customers eye, as they uses effective methods to promote their brand. Cont...
Offline:In offline stores, customers can directly purchase their product from physical outlets of cited organization. Online:Online purchasing of Ralph Lauren products, decreases the costs of physical offline stores, which is the major cost factor of the brand. Cont...
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFERENCES Books and Journals French, J., 2010.Social marketing and public health: Theory and practice. Oxford University Press. Harcup, T., 2015.Journalism: principles and practice. Sage. Hyndman, R. J. and Athanasopoulos, G., 2014.Forecasting: principles and practice. Otexts. Moriarty, S. and et.al., 2014.Advertising: Principles and practice. Pearson Australia. Online Concepts of Marketing.2013. [Online]. Available through:<http://www.netmba.com/marketing/concept/>. [Accessed on 27- February-2017]