Branding Strategy for Infinity Clothing

Running head: BRANDING STRATEGY
BRANDING STRATEGY
Name of the student
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Author Note

1BRANDING STRATEGY
Table of Contents
Branding strategy........................................................................................................................2
Target marketing.........................................................................................................................2
Positioning statement..................................................................................................................3
Consumer behavior.....................................................................................................................4
References...................................................................................................................................6

2BRANDING STRATEGY
Branding strategy
The branding strategy is the set of tool that helps to build and protect the new brand and it
is important to formulate the branding strategy of the company in an effective manner
(Armstrong, 2015). The first most important strategy to be adopted is selecting the brand name,
the logo, slogan and the brand extension. The name of the brand is the Infinity Clothing and the
slogan for this new brand too adopt is “From the house of the creative master”. This will help
the customers to develop a perception of the brand that it deals with creativity. Once the
company is able to make name in the market, it is important to expand the range of products and
it will be done through the use of a brand extension, this new brand will be launching a watches
and other accessories in the later years in order to expand the market and produce wide variety of
products.
Target marketing
The company will be focusing mostly on women and men apparel and it is important to
take note of the demographic factors in order to reach to people to a greater extent. According to
estimation, Kansas has 50% of female population and largest maximum of it comprises the
women between the ages of 15-45. Hence the primary target for the business would be the women
between these age groups while the secondary target would be the male population who
comprises 48% of the total population (Census Bureau QuickFacts, 2019). It is also imperative to
note that Kansas has a population from a mixed cultural background which is one of the reasons
that the company needs to have wider range of clothes for the women population as the choice
towards products would be different from each other. Most of the women are enjoy a high
standard of living and it is one of the reasons for their higher expenditure towards the fashion
brands and clothing.