Assignment on Branding Strategy

Added on - 21 Jul 2020

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Brand nowcoursework
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of three big trends.......................................................................................................1Branding practices over the years...............................................................................................4Uncovering some facts from the past..........................................................................................4Interview based analysis............................................................................................................7Manifested itself in the last ten years -.......................................................................................8Suggestions based on further research......................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................12
INTRODUCTIONBranding the process which is involved in developing a distinctive name andimage for a product in the society and in consumers mind. It gives a brand valuethrough marketing, advertising with a proper theme to it. It establishes a different andsignificant existence in the market to attract and make loyal customers. An effectivebranding strategy helps in giving a major edge in developing value in competitivemarkets. The branding trends set up to affect every business and these trend involve,my brand is better than your brand where new subcategories are evolved to affect thebusiness and grow recognition with some expectations. Next trend is gowning shift fromcommunicating facts for the brand, it is implemented to develop contents that interestsand involves customers. Other trend involves towards having and elevating a higherpurpose and should be growing continuously. The branding and image of the companylies within the support of the customers and the power to make products brand value.Effective branding involves a good strategy and the power to make it available to itsloyal customers. Branding involves strategy, marketing techniques and the perception ofconsumer towards the brand. Here, we are going to see how branding is changing intoday's scenery, and the growing power of the consumer in developing the brandmeaning and growth of the brand. The branding practices of over last decades andways in which companies changes and build their brands. How political, economic,environmental, social and technological changes affect the brand reacting to theseshifts and trends related to branding.Overview of three big trendsWhy are trends important in branding?Brands are important in building cultural DNA and must evolve with the times andconsumers demand in the market. Trends attract new customers and retain them for alonger period, it is important to follow market trends and evolve as completion isincreasing and demand of consumers is also changing as per increasing marketconditions. Some big trends of branding are as follows:Data Analytics is the way to go -1
As the increasing trend in people doing their activities online, it is now importantto check and start analysing and interpret the digital behaviour of the targeted audience.It is the requirement of the companies to use advance analytics, it helps in deriving allthe cognitive beliefs and insights(Neill, Holcomb and Lusk, 2016). This is the importantfactor to analyse and find about the target audience in this digital world. With the righttechnology, it is easier for the companies to predict the behaviour of the consumer andanalyse their attitude much earlier while they are thinking to take actions for it. Analyticaldata interpretation helps in taking right decisions to work for the experiences that theconsumers should posses. Advanced analytics can be used to make compact contentfor the customers in terms of offers and messages.Authenticity –The more and more of digital noise with intensity that arise from too muchpublicity and over-published contents rebuff consumers from alluring with brands online.It is the reliability of the brand for which the consumers look for. Inauthentic marketingcampaigns are impermissible whatever the brand size may be. To establish the brand2Illustration1: Big Data Analytical(source:Big Data Analytics. 2017)
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