BRANDON CAPITAL PARTNERS.

BRANDON CAPITAL PARTNERS
Strategic Management Control Systems
Business Report
[Brandon Capital Partners]
Muzamil Hussain s3760574
Xin He s3696080
Joseph Alshaer s3695836
Mohammad Kabir Hossain s3765161
Lecturer: Dr Hui Situ
Tuesday 2:30 pm Class
RMIT University

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BRANDON CAPITAL PARTNERS
Executive summary
Venture capitalists provide the required fund to start-up ventures. They normally charge more
than the banks for their service as due to the presence of huge risk factors in a start-up venture.
This study is also about an Australian venture capitalist “Brandon Capital Partners”. Brandon
Capital Partners is one of the leading venture capitalists in Australia. It assists in ventures that
are solely presentable to the healthcare sector.
This study is divided broadly into two parts. The first part is oriented with conducting an
industry analysis for Brandon Capital Partners. The analysis shows that the Australian venture
capital industry is fiercely competitive.However, the number of competitive firms have
increased. The Industry Analysis suggests the need to boost the innovating capabilities and adopt
various strategies to appear more attractive to entrepreneurs as compared to major venture
capitalists in Australia.
Under the company analysis of Brandon Capital Partners; its value chain operations,
performance measures, pricing model, cost-volume-profit analysis, budgeting, information
systems overview and sustainability are being studied. The analysis of all these areas suggested a
few areas of improvement for Brandon Capital Partners. These are managing talent by recruiting
the most relevant people and providing them appropriate training on new skills, identifying KPIs
to measure the employees’ performance, and using business analytics to ensure real-time access
to huge pieces of data and drive making data-oriented decisions.

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BRANDON CAPITAL PARTNERS
Table of Contents
1. Introduction 3
2. Part 1: Industry Analysis 4
2.1 Porter’s Five Forces Model 5
2.1.1Threat of New Entrants 5
2.1.2Bargaining Power of Suppliers 6
2.1.3Bargaining Power of Buyers 6
2.1.4The Threat of Substitute Products or Services 7
2.1.5Industry Rivalry 7
3. Competitive Strategy 8
3.2Competitive Base 8
3.3Target Market 9
4. Part 2: Company Report 10
4.1 Business Primary Activities 10
4.2Value Chain Analysis 11
4.3Performance Measure using balanced Scorecard 13
Financial Perspective 13
Customer Perspective 14
Internal Business Processes 14
Learning and Growth 15

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BRANDON CAPITAL PARTNERS
4.3Product/service costing 15
4.4Cost-Volume-Profit Analysis 17
4.5Budgeting 18
4.6Information System 19
4.7Sustainability 20
Conclusion 20
Recommendation 20
References 22

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BRANDON CAPITAL PARTNERS
1. Introduction
The existence of venture capital firms like “Brandon Capital Partners” is a response to the
growing need for a body,that provides financial support more specifically to a startup venture.
Firms can broadly be divided into a few distinct categories. Out of all these types of firms, start-
up ventures in particular face problems in sourcing investment for their entrepreneurial ventures.
These firms generally do not receive loans from banks as due to the presence of high-risk factors
in such ventures. When this happens these ventures are left with few options like venture capital
firms to source the required investment (Brandoncapital.com.au 2019). Brandon Capital Partners
currently manages four funds: AUD$230 million MRCF BTF; AUD$200 million Medical
Research Commercialisation Fund (MRCF 3); AUD$51 million Medical Research
Commercialisation Fund (MRCF IIF, LP and MRCF Trust) - now fully invested; AUD$ 50
million Brandon Biosciences Fund 1 (BBF1 IIF and BBF1 Trust) - now fully invested
(Brandoncapital.com.au 2019).
The main purpose of this study is to conduct an industry analysis for Brandon Capital
Partners. Besides, the study also assesses how accounting information and other types of
information are managed here.

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BRANDON CAPITAL PARTNERS
2. Part 1: Industry Analysis
This section assesses the industry in which Brandon Capital Partners operates using the relevant
management models.
2.1 Porter’s Five Forces Model
2.1.1Threat of New Entrants
The positive financial trend of this industry will attract more entrants. The initial capital outlays
are pretty low because wages are the main cost component and they do not need to spend too
much on purchasing expensive equipment and materials. Also, the revenue of this industry is
$414 million in 2019 and is projected to increase by 19% at least (IBISWorld 2019).
Figure 1: Venture Capital Industry Statistics
(Source: IBISworld.com.au 2019)
However, first-time funds and brand image remain the most obvious barriers to new
entrants. With the early stqges of the start ups the people who are knkown to invest in the VC
fund are found betting in to the team as much as possible keeping their investments on main
focus. it can also be ssaid that when the evaluators wwil be found evaluating the funds, they will