Business Development Plan for Brat Restaurant in London, UK
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This report is a business development plan for Brat Restaurant in London, UK. It includes an executive summary, company overview, management practices, market analysis, product offerings, marketing and sales, funding, and financial projection.
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Table of Contents INTRODUCTION.....................................................................................................................................3 MAIN BODY.............................................................................................................................................3 Executive Summary.................................................................................................................................3 Company Overview.................................................................................................................................3 Management practice and range of technique performance.....................................................................4 Management alternatives to improve performance of the BRAT............................................................4 Product of Brat Restaurant.......................................................................................................................5 Marketing and sales.................................................................................................................................5 Funding...................................................................................................................................................6 Financial projection.................................................................................................................................6 CONCLUSION..........................................................................................................................................6 REFERENCES..........................................................................................................................................7
INTRODUCTION Business plan helps organization to achieve their targets and goals effectively and by this sets objective of business in which procedure take place to achieve organization success (Kusuma, Syah and Indradewa, 2021). The report is based on business development plan of Brat Restaurant that is situated in London, UK. In this determines organization description in which give overview about restaurant and market segmentation of business through positioning, targeting. Also, study about their products and services that offered by organization for enhancing customer needs and desires. It will demonstrate sales production and sources of funding from which organization gathered funds for business in respective manner. Further, financial projection is also take place in order to analyze organization financial aspect that reflects in the report. MAIN BODY Executive Summary In this report determines Brat restaurant operation function and conduct business development plan to achieve and emphasize organization productivity. By discussing about various factors that occurs to establish business plan for organization to enhance productivity of business in effective manner. Though this helps organization to estimate their financial projection and determining function of restaurant in productive way. Company Overview The Brat restaurant is located in London and they provide products and services to customer as they offers varieties of dishes to their consumer (Odekerken-Schröder and et.al, 2021). It emphasizes excellence review as four point six rating as they provide better qualities of services to their customer. They offering their service on regular basis and provide customer good quality of products in desired manner. This restaurant has different types of features such as counter dining, vegetarian dishes and other types of facilities to their customer according to their conveniences. Also, facilitate them by satisfying their desires and want according to their accommodation in effective manner. The restaurant has driven many popular dishes that attracts consumer towards their organization by approaching through excellence dishes that encourage
them to come into restaurant and taste. By this organization gains profitability and determines their sustainable growth in organization. Management practice and range of technique performance There’s a lot of management practice that a brat can do in their organization by internal and external practices such as: Communication:- communication is the main essence in the form of increase the revenue of the organization because with the better communication with he customer more people love to visit the restaurant and their good attitude towards the customer(Armstrong, 2020). Effective management in the restaurant giving their customer a better experience with the communication. Leading:- for the betterment experience of the organization, they need to develop the leader and the staff who follow the leader for the betterment of the company and achieving their objective they aim for. Company will lead their employee in the better communication and their attitude towards the customer for better experience. Strategic planning:- strategic planning in the business development plan of the restaurant give them a better understanding towards the organization and their need where they want to setup their business and it help the organization in long term. Different type organization have their different strategy to develop their business for the better growth and expand. Tools:- the tools for the managing the organization and their needs for the best management practice in the organization. Performance technique that can be used in the organization by monitoring performance and progress check for the betterment of the company. Organization can set their goal and plan for them by offering a good incentive to the employee. Continued development of the business plan get them a reward (Kmecová, 2018). Management alternatives to improve performance of the BRAT Management performance technique that a business can implement in their organization such as: Set goals effectively:- for the effective management alternative company can apply the SMART that bring the specific, measurable, achievable, results, time bound help the organization by these method to achieve success and manage the strategic plan of the organization.
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Performance planning:- in the performance planning it is set to the planning of the organization which is used for the success of the organization. In the actionable plan for the organization need to performance plan for the guidance of the company to improve. Improve productivity by goal management: - track the opportunity and grab them for the better experience and organization does not miss the chance for the organization and employee observation for the long term and future plan of the organization (Collings, and Isichei, 2018). Information from the multiple source: - organization should know about their competitions for compete them. Organization should need to self-evaluation of to improve the ambience and the quality of the organization that will bring the more customer and increase in the efficiency of the organization. Market analysis In regard to organization, the market sector is determined by segmentation, targeting and positioning through this market assessment take place in effective manner. As market segmentation is conduct through diversifying restaurant products and services among different age groups in order to target consumer for enhancing sales of organization. Also, their targeting group of people of all age groups through which attracts customer and achieves organization productivity and efficiency (Ananthi and Vijayakumar, 2021). In order to do so, for brand positioning of restaurant in way of towards expanding organization efficiency through this enhance organization brand in different sectors by providing innovative products or dishes for attracting customers in respective manner. Product of Brat Restaurant In respond to restaurant, it provide different types of product and services to their customer such as offer different dishes that are vegetarian and non-vegetarian both types of food according to consumer preference (Mennens and et.al, 2021). Also, they provide desserts to customer that is specialty of restaurant as they provide innovative dishes to their consumer that attracts them towards restaurant. Marketing and sales The market and sales function helps organization to achieve their profitability and sustainable growth through various techniques. Such as promotion of products and services takes
place through social media apps, YouTube and other types of sources in accordance to online mode expands organization productivity (Stone and Woodcock, 2021). By marketing of products, sales maximize and revenue of restaurant increases in effective manner. Funding In order to raise organization productivity it is essential to have required funds for restaurant in order to implementation of plan into corrective measure. For enhancing organization productivity gathered funds from different sources such as take loans from bank as it is easy method and in simply manner collects money and invest in business to make products and services more productive (ReFaey and et.al, 2021). By collecting funds organization achieves sustainable growth and determines development in organization by spending funds in organization through which attracts customer and expand profitability. In regard to that by collecting sources of funds helps organization to perform their work and determines profitability of organization. Financial projection Sales Forecast20202021 Food and Beverage Revenues$128400$133700 Additional Revenue$81000$90000 Total Sales$209400$223700 COGS$414766$426400 Payroll$269987$323100 Total Prime Cost$684753$749500 Controllable Profit$475353$525800 CONCLUSION The report has been concluded about business development plan of restaurant in effective manner and emphasize management tools and techniques that helps in achieving organization objectives. In this has been determine different aspects of organization that are market analysis, product that offered restaurant for attaining more consumers. It will also justify marketing and sales promotions through which sales increases and by promotion method attracts customer and expand organization productivity. Furthermore, also has been study about funding and financial
projection of restaurant in order to determine business plan in effective manner. Through this has been determined that organization achieves growth and conduct sustainability growth of restaurant that will described in the report.
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REFERENCES Books and Journal Ananthi, M. and Vijayakumar, K., 2021. Stock market analysis using candlestick regression and market trend prediction (CKRM).Journal of Ambient Intelligence and Humanized Computing.12(5). pp.4819-4826. Armstrong, M., 2020. Human resource management practice. Kogan page limited. Collings, D.G. and Isichei, M., 2018. The shifting boundaries of global staffing: Integrating global talent management, alternative forms of international assignments and non- employees into the discussion. The International Journal of Human Resource Management. 29(1). pp.165-187. Kmecová, I., 2018. The processes of managing human resources and using management methods and techniques in management practice. Ekonomicko-manazerske spectrum. 12(1). pp.44-54. Kusuma, A., Syah, T.Y. and Indradewa, R., 2021. Implementation Of Financial Strategy Business Plan Arena Corner.American International Journal of Business Management.4(07). Mennens, K. and et.al, 2021. The service triad: an empirical study of service robots, customers and frontline employees.Journal of Service Management. Odekerken-Schröder, G. and et.al, 2021. The service triad: an empirical study of service robots, customers and frontline employees.Journal of Service Management. ReFaey, K. and et.al, 2021. NIH funding trends for neurosurgeon-scientists from 1993–2017: Biomedical workforce implications for neurooncology.Journal of neuro- oncology.154(1). pp.51-62. Stone, M. and Woodcock, N., 2021. Developments in B to B and B to C Marketing and Sales Automation Systems.Journal of Business-to-Business Marketing.28(2). pp.203- 222.