Marketing Strategies for Bread Talk Group Limited

Running head: MARKETING
MARKETING
Name of the student
Name of the university
Author note

1MARKETING
Answer to question 1
Bread Talk Group Limited is a Singaporean multinational food and beverage
corporation, which is headquartered in Paya Lebar, Singapore. The organization was founded as
a bakery brand in Singapore in 2000 and was listed on the SGX in 2003 (Breadtalk 2018). The
progression of the organization is based on the quality of the food materials, which are
manufactured based on the identification of the preferences of the customers in the respective
markets. Bread Talk Group holds a network of owned bakery outlets in Singapore, PRC,
Malaysia, Hong Kong and Thailand. The group operates on the identification of the preferences
of the middle east Asian communities while con ducting their business which has helped the
business to earn its fame in the international markets in a short span.
The progression that is made by the group is evident through the identification of the
changes in the revenue structure and the manner in which the group has utilized the revenue of
the same to optimize the situation of the business in the market through enhanced profitability.
The key elements of the progression that is undertaken by the organization are dependent on the
assessment of the net income of the organization, which is increasing (Breadtalk 2018).
However, the organization is facing an issue relating to its integration in the social media
platforms, which has affected the net productivity and profitability of the same while operating
in the international markets. The profitability of the organization is dependent on the manner in
which the business takes steps to integrate with the social media platforms.
The five marketing strategies that might be used by the organization are being discussed
in this section. The organization might make use of promotional coupons to attract the attention
of the target consumers of the business. The utilization of the coupons will be helping the

2MARKETING
organization to promote their product and service offerings more diversely as most of the
consumers of the business will be attracted to the coupons. The utilization of the mailing
activities will also be helping the organization to undertake a proper marketing communication
with its target customers. It will be helping the business to make the customers aware of the
different product offerings of the same in the market. Utilization of traditional marketing tools
like printing and mass advertisements will be helping the organization to reach out to large
numbers of target customers of the business. The adoption of a mixed strategy helps in boosting
the volume of sales of the organization. The mixed strategy is dependent on the identification of
the needs of the people to bring in changes in the structure and the performance of the business
while operating in the international markets. The social media integration of the organization i.e.
integration of the organization’s fan page with the different social media platforms like
Facebook, Linkedin will be helping the business to reach out to its target customers in the
different markets.
Answer to question 2
Strengths
 The organization holds a chain of
around 40 retail outlets in Singapore
(Breadtalk 2018)
 Wide range of products in the market
(Breadtalk 2018)
 Host of other brands like Dina Tai
Weaknesses
 Brand unification is not clear among
the different organizations, which falls
under the corporation
 Fluctuations in the global economy has
greatly impacted the growth of the
organization in the market (Cohen