Project Management and Globalisation Study

The assignment is based on a project study to understand the concept of globalisation, examining its positive economic, cultural, and ethical impacts. The student has successfully completed the project on time, using good time management skills and identifying communication as an area for improvement.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Aims and objectives of project.............................................................................................3
P2. Project development plan......................................................................................................4
P3. Work breakdown structure and Gantt chart..........................................................................6
TASK 2............................................................................................................................................7
P4. Small scale research by applying different methods.............................................................7
P5. Research and Data analysis using appropriate tools and techniques..................................10
TASK 3..........................................................................................................................................19
P6. Recommendations from information collected and through data analysis.........................19
TASK 4..........................................................................................................................................20
P7. Reflection on the value of undertaking the research to meet stated objectives and learning
performance...............................................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Globalization is the process of interaction and integration among people, countries and
governments worldwide. It can be a strategy that can be used by organisations to develop their
businesses at international level or start operating them on global scale. This assignment based
on Unilever, it is a British-Dutch transnational consumer goods company. This organisation
founded in 1929 and its products include food & beverage, cleaning agents, beauty and personal
care products. This report discussed about project aims, objectives, time-frames, work
breakdown structure and Gantt Chart. Recommendations and reflection on value of undertaking
the research to meet stated objectives and performance review appendix are intentioned.
TASK 1
P1. Aims and objectives of project
Initiation of the project and project planning phase
Project background
Unilever is a British-Dutch consumer goods company co-headquartered in London, UK
and Rotterdam, Netherlands. It deals in food & beverage goods, cleaning agents, beauty and
personal care products. This company founded by William Lever, James Darcy Lever, Samuel
Van Den Bergh and 1st Viscount Leverhulme. This project is designed for examining positive
economic, cultural and ethical impacts of globalization on marketing function of Unilever.
Aim- To understand the concept of favourable cultural, ethical and economic affects of
internationalisation on the marketing function of Unilever.
Objectives
 To understand the conceptual framework of globalization.
 To determine the role of marketing activities of Unilever at international level.
 To analyse the relationship between positive economic, cultural, ethical impact of
globalization and marketing activities of Unilever.
Scope
There are large scope for Unilever when it operate its business internationally such as it
can increase its profit, productivity market share, generate revenue and attract more consumers
(Cronin, 2013). By producing good quality products and services, it can attract more consumers

and by doing market analysis or identifying customers needs that can help the company to
increase its customer line at global level.
P2. Project development plan
A project management plan is a formal document that helps outline all the components
which involve in a project such as goals, cost, scope, stakeholders. It includes some factors that
are as following:
Cost- It is an amount that is needed to buy and purchase or produce goods and products.
It is necessary or a important part of every business because with it no any organisation can run
its business. In Unilever, when the company operate its business at global level, it can use
various promotional channels that attract consumers. For example; if it operate its business in
Japan and China, it design natural or organic product and design advertisement according that
products which attract consumers. For operating business in different countries, the company
design different add according to the culture and ethics of the nation, doing market analysis and
conducting other business activities, the management department need £4000. On the other hand,
the researcher needs £385 to conduct research or gather data.
Scope- It is basically related to the market and consumers in which companies sell their
products and the people who show interest to purchase them. There are wide scope for Unilever
when it operate its business at globally such as the organisation can make positive impact on its
economic condition, attract more customers and can sustain till long term (Docquier and
Rapoport, 2012). The researcher have various scope to do research related to impact of
globalization on the economic condition of the company and for doing it, the researcher have
various technology, strategies and methods which help them in their research.
Time- It is a measurable factor and period in which an action and process occurred. In
Unilever, the management department need 6 months time to do market research, gather
knowledge about the laws and regulations related to business and for doing research related to
demographic factors so that they can identifying consumers need. The researcher need 3 months
time to gather information related to various activities of research such as introduction, data
analysis, survey, data interpretation, conclusion etc.

Quality- It is basically related to the quality of products and services that are provided by the
company to its customers (Technologies, modes etc.). In Unilever, it is related to the better
quality of Unilever's products, the company will ensure that the quality of goods will be better so
that it can achieve the main objective of globalization such as increase profit and satisfying
consumers needs. In context of research, the researcher use good methods such as qualitative,
questionnaire, interviewing, surveys etc. for collecting information (Cetorelli and Goldberg,
2012).
Communication- It is a process of exchange and share information between individuals
by using a common mode or system. In Unilever, the management department can use various
mode of communication such as email, message, phone calls and others to share the information.
The researcher can use different communication channels like, social media, email, online survey
to gather data and information for conducting research.
Risk & issues- It is related to future uncertainty. In Unilever, the company can face
various risks such as lack of good quality raw material, lack of communication channels, change
in customers’ needs and preferences. The researcher can face issues related to lack of time, funds
and modes and equipments that are necessary for the research.
Resources- It is an action or strategy that can be used by the company to manufacture and
develop any goods and services. In Unilever, it is related to fund, raw materials, labour,
employees and others that are necessary for design products. In context of researcher, it is related
to funds, time, equipments and instruments etc.
P3. Work breakdown structure and Gantt chart
Work breakdown structure

It is a hierarchical tree structure that outlines the project and breaks it down in to smaller
and more manageable portions. It is a key project deliverable that organizes the team's work into
manageable sections. The purpose of work breakdown structure is to reduce the complicated
activities from a collations of tasks (Vaioleti, 2016).
Gantt chart
It is a horizontal bar chart which is developed by Henry L. Gantt as a production control
tool. It is a popular tool in project management and can be used by Unilever to shows the start
and finish dates of several elements of a project such as introduction, research methodology, data
interpretation, recommendation and conclusion. It is useful for Unilever to make or design plan
and schedule for the project and managing all dependencies between tasks (Bresler and Stake,
2017).

TASK 2
P4. Small scale research by applying different methods.
Research refers of conducting a study regarding particular concerns or a problem using
specific method to collect information. The research is based upon logical reasoning, the real

time research is conducted to draw certain observation in business (Tuohy, Dowling and
Sixsmith, 2013). There are two types of research are:-
 Qualitative:- Its refers to process gain an understanding of opinion, motivation and
underlying reasons for conducting research. Data are analysed through themes from
description. Data is collected through interviews, questionnaires, observation etc. It
provides insights to issues and help in generating ides to hypothetical problems. Quantitative:- It refer to way of quantifying issues by generating numeric data and can
be transformed into usable statistic. It is used when there is large number sample size.
The methods are used to collect quantitative data are mobile survey, online survey etc.
Types of collecting data
There are two types through which data is collected. The methods are;-
 Primary method:- It refers to process to collect fresh data from sources. This type of
method is collected directly through surveys, observations and experiments. If data is
collected through primary method then manipulation is not possible. The data is solely
belongs to researcher and no previous analysis is conducted. This data is not analysed or
published somewhere in internet, books, journals etc.
 Secondary method:- The data is collected indirectly and Secondary data is collected
through various sources like published or unpublished sources, books, journals,
magazines, newspapers etc. The data is already been analysed and available somewhere.
In this report analysis of data is based upon primary method. As data is collected through
questionnaire. The data is fresh and analysis is conducted for the first time. (Bauer, 2014).
Sampling of data
Sampling refers to statistical tool, analysis and technique to identify the trends and points.
The random sampling is used to gather the data for research. The 15 sample size and employees
are sample to conduct research (Doherty, Ashurst and Peppard, 2012). The data which is
collected through questionnaire is ethical and reliable. This data don't harms samples feelings
and emotions. As questions are set while considering ethics and emotions of employees. The data
is accurate and authenticated as well.
Questionnaire
Questionnaire
Name:-

Age:-
Gender:-
1) Do you think Unilever should go for globalisation?
A) Yes B) No
2) Do you think that globalisation impacts the market functions of an organisation?
A) Yes B) No
3) What the major challenging/barriers faced by organisation due to globalisation?
A) Unfamiliar culture between countries
B) Tariffs and export rates
C) Currency rates
D) International laws
4) What are benefits to business of operating business at global level?
A) Increase in sales and profit
B) Access to new market
C) Retain to talented employees
D) Foreign investments opportunities
5) Do you agree whether services provided by Unilever to customer are satisfying?
A) Agree B) Disagree
6) What are the marketing techniques Unilever used to promote their products at international
level?
A) Social media B) Billboards
C) Promote at international events
7) Which method is used by company to overcome it's barriers?
A) The company will conduct market research
B) Prototype is developed by Unilever
C) Unilever will apply test marketing through distributing free samples
8) Do you think ethical factor effects marketing operations for doing business at global level?\
A) Yes B) No
9) Do Unilever should change its marketing strategies in order to establish in new market
successfully?
A) Yes B) No

10) Any recommendation you want to suggest for Unilever.
P5. Research and Data analysis using appropriate tools and techniques
Data analysis
It's refers to systematic process of analysing the data which is collected through
questionnaire (Data Analysis, 2018). The researcher used thematic interpretation.
Theme 1
Do you think Unilever should go for globalisation Frequency
A) Yes 9
B) No 6
Interpretation:- From the above graph it can be interpreted that 15 out of 9 people are
considered that company should go for globalisation and 15 out of 6 people are considered
company don't go for globalisation.
Theme 2
Globalisation impacts the market functions of an organisation Frequency
A) Yes B) No
0
1
2
3
4
5
6
7
8
9
Column C

A) Yes 8
B) No 7
A) Yes B) No
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
Column C

Interpretation:- From the above graph it can be interpreted that 15 out of 8 people are agreed
that effects market operations but 15 out of 7 people are not agree that marketing operations
effects due to globalisation factors.
Theme 3
The major challenges/barriers faced by organisation due to
globalisation.
Frequency
A) Unfamiliar culture between countries 5
B) Tariffs and export rates 6
C) Currency rates 3
D) International laws 1
Interpretation:- From the above graph it can be interpreted that 15 out of 5 people wants culture
factors is a major challenge, 15 out of 6 considered tariff rates and tax rates are major challenges,
15 out of 3 considered currency rates and 15 out of 1 considered international laws are the major
challenge for organisation while doing business at global level.
A) Unfamiliar culture between countries
B) Tariffs and export rates
C) Mastering marketing
D) Different human resources
0
1
2
3
4
5
6
Column C

D1_1550841961_1551075772
Theme 4
Benefits to business for doing business at global level. Frequency
A)Increase in sales and profits 6
B) Access to new market 4
C) Retain to talented employees 2
D) Foreign investments opportunities 3D1_1550841961_1551
075772
A) New opportunity to people and economies
C) Improve living of standards
0
1
2
3
4
5
6

Interpretation:- From the above graph it can be interpreted that 15 out of 6 people considered
Increase in sales and profits are major benefits for organisation, 15 out of 4 considered Access to
new market, 15 out of 2 considered through globalisation company can retain to talented
employees and 15 out 1 considered Foreign investments opportunities will increase.
Do you agree whether services provided by Unilever to customer are
satisfying.
Frequency
A) Agree 11
B) Disagree 4
A) Agree B) Disagree
0
2
4
6
8
10
12

Interpretation:- From the above graph it can be interpreted that 15 out of 11 are agree with
services that are provided by Unilever to it's customer and 4 are disagree with services that are
provided by company to it's customer.
Theme 6
What are the marketing techniques Unilever used to promote their
products at international level?
Frequency
A) Social media 6
B) Billboards 6
C) Promote at international events 3
A) Technology
B) Manpower
C) Machinery
0
1
2
3
4
5
6
Column C

Interpretation:- From the above graph it can be interpreted that 15 out of 6 considered social
media is a major resources which is promotion is possible at global level, 15 out of 6 people
considered billboards and 15 out of 3 considered Promote at international events is a major
resource.
Theme 7
Method is used by company to overcome it's barriers. Frequency
A)The company will conduct market research 8
B) Prototype is develop by Unilever 2
C) Unilever will test marketing through distributing free samples 5
A) Examine the appropriate tax rates of particular country
C) Properly examine the local competitors in other country
0
1
2
3
4
5
6
7
8

Interpretation:- From the above graph it can be interpreted 15 out of 8 considered the company
will conduct market research should be examine to overcome barriers, 15 out of 2 people
considered Prototype is develop by Unilever is a major factor to overcome barriers and 15 out of
5 considered Unilever will test marketing through distributing free samples helps to overcome
barriers.
Theme 8
Ethical factor effects marketing operations for doing business at
global level.
Frequency
A) Yes 12
B) No 3
Interpretation:- From the above graph it can interpreted that 15 out of 12 considered ethical
factors of globalisation effects marketing operations and 15 out of 3 people don't considered
ethical factor effects marketing operations of business.
A) Yes B) No
0
2
4
6
8
10
12

Theme 9
Do Unilever should change their marketing strategies? Frequency
A) Yes 13
B) No 2
A) Yes
B) No
0
2
4
6
8
10
12
14

Interpretation:- From the above graph it can be interpreted that 15 out of 13 considered that to
Unilever need to change marketing strategies at global level but 15 out 2 considered no need to
change marketing strategies at global level.
TASK 3
P6. Recommendations from information collected and through data analysis.
The company should go for the globalisation through which their sales and profit will
increase (McCusker and Gunaydin, 2015). The globalisation helps Unilever is many aspects as
they can retain new talent, access to new market, foreign investments will increase etc. The
recommendation are:-
 The company must go for globalisation as through this organisation faced a lot more
growth in business.
 The properly examine of benefits of globalisation can help to easily implement changes
in company.
 If they understand foreign polices then it become easily for Unilever to control the impact
of globalisation upon marketing functions. As rates of taxes are fully analysed by
organisation before going at global level.
 Company must form new market strategies, to minimise negative impact. The marketing
strategies are product differentiation, analyse about customer preferences and tends.
 The company must conduct appropriate planning to control the impact of globalisation.
The planning are related to mapping or drafting price differentiation strategies, conduct
research upon customer requirements and trends.
TASK 4
P7. Reflection on the value of undertaking the research to meet stated objectives and learning
performance
From the above research I learnt that globalisation create a wide market to expand the
business of the company at international level where it can operate its business and earn profit. In
context of Unilever, the company can increase its market share, sales, productivity and consumer
line.
From the above research, I learnt about the concept of globalization, its impact on various
factors of marketing function and how it is useful for the business to increase the profit,

productivity and organisational growth. I get knowledge about the research methodology, data
analysis, data interpretation etc. During the time of carrying out effective research, I face
problems related to time management, funds and related to necessary resources. I faced
issue of communication because there are various people and they belong from different
culture and backgrounds so they use different language (Gale and et. al., 2013).
CONCLUSION
From the above information concluded about the understanding of positive, cultural and
ethical impact of globalization on the business of Unilever. Globalization creates positive impact
on the business of company because it creates various opportunities for developing the business
at international level. A project management plan is developed by including various factors such
as scope, cost, time quality, risk and others. The research is conducting through data analysis in
which the researcher use primary data and gather information by designing questionnaire. The
evaluation of this plan is defined by using effective methodologies like qualitative, quantitative
and work breakdown structure and Gantt chart are also developed to maintain time frames and
stages for project completion. Recommendation, justification and reflection are also explained to
meet stated objectives and support learning and performance.

REFERENCES
Books & Journals
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Cronin, M., 2013. Translation and globalization. Routledge.
]Docquier, F. and Rapoport, H., 2012. Globalization, brain drain, and development. Journal of
Economic Literature. 50(3). pp.681-730.
Cetorelli, N. and Goldberg, L. S., 2012. Banking globalization and monetary transmission. The
Journal of Finance. 67(5). pp.1811-1843.
Vaioleti, T. M., 2016. Talanoa research methodology: A developing position on Pacific research.
Waikato Journal of Education. 12(1).
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education. In
Critical Essays in Music Education (pp. 113-128). Routledge.
Tuohy, D. and et. al., 2013. An overview of interpretive phenomenology as a research
methodology. Nurse researcher. 20(6).
Bauer, G.R., 2014. Incorporating intersectionality theory into population health research
methodology: challenges and the potential to advance health equity. Social science &
medicine. 110. pp.10-17.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Mackenzie, J., and et. al., 2012. The value and limitations of participatory action research
methodology. Journal of hydrology. 474. pp.11-21.
Gale, N. K. and et. al., 2013. Using the framework method for the analysis of qualitative data in
multi-disciplinary health research. BMC medical research methodology.13(1). p.117.
Wahyuni, D., 2012. The research design maze: Understanding paradigms, cases, methods and
methodologies.
Fukuyama, F., 2014. Political order and political decay: From the industrial revolution to the
globalization of democracy. Macmillan.
Jaumotte, F., Lall, S. and Papageorgiou, C., 2013. Rising income inequality: technology, or trade
and financial globalization?. IMF Economic Review.61(2). pp.271-309.
Online
Data Analysis. 2018. [Online]. Available Through:
<https://www.predictiveanalyticstoday.com/data-analysis/>.
Project Logbook

Name:
Project title: “To examine the positive economic, cultural and ethical impacts of
globalization on marketing function of an organisation. A case study on Unilever.”
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I executed the research which help the organisation to provide information about various policies
that are important to operate business at global level and achieve aims and objectives.
Did you fulfil task requirements?
Yes, I fulfilled task requirements.
Are you on track and within deadlines set?
Yes, I completed my work on time or given period of time.
Did you need to make any changes to your project management plan?
No.
Any risks and/or issues identified?
Related to time and cost
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, I found issues related to lack of management skills.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, I face communication problem and this issue impact the project management plan.

Problems encountered
Related to time
Points to consider:
What barriers did you face?
I faced barriers related to communication when I communicate with the respondent of different
culture and background.
How did you overcome them?
By using different communication channels, I overcame them.
New ideas and change of project direction
By using advance technology and new ways of doing work, the project direction can be change.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete
the tasks?
When I had to deal with task I felt that there are lack in some of my management skills and for
improving them I joined courses. I found that this task is useful to make improvement in my
skills.
How well have I performed? What did I contribute? What can I improve on next
week?
My performance was adequate as the project study is carrying out before time period. The time
management and communication issues managed in proper way when research is going forward.
How might this learning apply in the future?
Communication and time management skill will help in dealing with future issues.

Tasks planned for next week
Points to consider:
Which tasks are priority?
Data analysis is the important task which helps me drawing correct conclusion.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
The tasks of project completed on time so the status of project was up to date.
Supervisor comments to address
Performance review
 What was the project supposed to accomplish?
The objective of this project is to understand the concept of globalisation and examine the
positive economic, cultural and ethical impact of internationalization.
 Did the project succeed in its aims? How do you know? Specially, please outline
any evaluation and assessment undertaken?
Yes, the project succeeded in its aims. I know because it
 What things do you think worked well and why? Evaluate all aspects of the
projects from a range of perspectives?
I need to work on my communication skill because I face problem related to it during the
project.
 What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?I face
problem of lack of fund and time or evaluate this issue on time so I manage my budget

and time according the work.What did you learn from undertaking the projects?
In learn about the concept of globalisation, research methodology and data analysis etc.
 How did you relate performance as project manger?
I properly work in this project by following all the steps of project management so I can relate
it.
 What strengths and weaknesses of your performance did you identify?
I have good time management skill that is my strength and low communication skill that is my
weakness during the time of project.
 How will this inform and support your continuous professional development?
It will help me in my professional development because have make important in my
communication skill which I identify by this work and I learn various knowledge about the
globalisation.
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