Importance of Breastfeeding for Health and Well-being in UK

WELL-BEING
Aim: To create awareness and spread importance of
breastfeeding among people of UK through the artefact. Further,
benefits of breastfeeding will be explained in detail to encourage
more people to concern about the self-care.
Objectives:
 To improve health and well-being of women, infants,
families and children.
 Increase the proportion of mothers who breastfeed
their babies
Health-promotion enables people to increase control over their own
health through various interventions that are designed to benefit and
protect individual health so that they can live quality life over a long
period of time (Payne and Quigley, 2017).
The major limitation of this artefact would be that all policies for the
breastfeeding are made either on international or national level and there are no
polices that are developed regions or state wise so that greater reach and
understanding can be developed to even non health sectors of societies (Visram
and Hunter, 2019)
Target audiences:
Primary target audience would be women while the secondary audience would
be people who would influence these women in some or other ways.
This was based on five strategies that are essential for success which
includes: Building an efficient health public policy for all the people so that
obstacles can be identified and removed in non-health sectors, creating
supportive environments and protecting all natural resources, strengthening
community actions, developing personal knowledge as well as skills to deal
with all chronic illness and injuries in the future and lastly change the focus
of health services by providing clinical and curative services (Brown, 2017).
For example, in context of above topic, there is already national breastfeeding policy published
in 2015 that aims to protect, promote and support breastfeeding for six months of life (Regan
and Brown, 2019). It aims to achieve optimal infant and young child feeding by supporting all
the mothers who wish to continue breastfeeding with appropriate complementary foods even
after six months.
The relative strengths of artefact in terms of meeting overall objectives
could be that it would be helpful in making more people aware about the
current conditions across boundaries.
Books and journals
Grant, A.and et.al., 2018. Availability of breastfeeding peer support in the United
Kingdom: A cross‐sectional study. Maternal & Child Nutrition.14(1). p.e12476.
Payne, S. and Quigley, M.A., 2017. Breastfeeding and infant hospitalisation: analysis of
the UK 2010 Infant Feeding Survey. Maternal & child nutrition.13(1). p.e12263.
Background:
Breastfeeding is very important as it protects against various sickness,
allergies and diseases. Various infections are also prevented as all
necessary nutrients are supplied in proper proportions (Grant and et.al.,
2018).
Another theory that can be linked to breastfeeding topic could be Tannahill’s model of health
promotion that believes on three elements
Prevention: Reducing or avoiding risks of diseases and ill health that are caused due to
several problems.
Health education: That means that more people should be communicated so that well-being
can be promoted and ill health can be prevented through enhancing the knowledge.
Health protection: Guard population through legislative, social and financial measures.

NOTES:
Objectives:
 Guide individuals in making informed health decisions.
 Encourage collaboration across various sectors.
 To measure the impact of prevention activities.
Background: Breastfeeding is gaining support and popularity as it is considered as ideal
source of nutrition. Moreover, it is important concern as UK has the lowest rates of
breastfeeding. Also, breastfeeding requires big time commitment from the mothers especially
in the beginning. As breastfeeding schedule can be sometimes harder for some moms
especially when they are at travel, work or at some place. Therefore, all the national policies
and legislations advice and support new mothers to encourage this practice. These policies
are made to improve the breastfeeding rates on area based approach and all the broader
determinants of social inequalities. Further it is said that breastfeeding has long termed
benefits that help to improve the IQ of baby as well as helpful in improving the personal and
social developments. The milk is also beneficial for any premature baby because it contains
the antibodies, hormones and other factors that are essential for personal growth and
developments. There are several ways through women choose to breastfeed such as exclusive
breastfeeding, combining breastfeeding and formula feeding, breastfeeding along with
complementary foods, comfort nursing etc. breastfeeding provides emotional support and
feeling of security. Moreover, breastfeed is cheaper and quicker than formula feeding but
mothers in UK who has started this activity stop to breast feed before they like and this is
major concern which has encouraged policy-maker so set targets and work upon it.
Health promotion policy supports governments, communities and individuals to cope up with
the challenges of health. This is done through building up various healthy public policies,
creating supportive environments and strengthening skills and action of the communities.
Moreover, this policy consist of three elements such as good governance of health, creating
health literacy among vast groups and planning to promote good health in various target
cities. Health promotion theory that is relevant with the breastfeeding artefact can be linked
with Ottawa Charter for Health Promotion that came out first in Ottawa Canada in 1986
aimed at “health for all” by the year 2000. The policy was able to maintain its relevance in
the present world but still the UK people over emphasis on personal responsibility as well
behavioral change rather than solving the fundamental societal wide issues. Further, one of