Competitive Strategy for Breewer: Strategic Advantages and Porter 5 Forces Model

Running Head: Competitive Strategy
Breewer
Competitive Strategy
Strategic Advantages

Competitive Strategy P a g e | 1
Table of Content
Competitive Advantage.....................................................................................................................................................2
Branding............................................................................................................................................................................. 2
Quality of product offering.........................................................................................................................................2
Distribution Network................................................................................................................................................... 2
Intellectual Property.....................................................................................................................................................2
Customer Service............................................................................................................................................................3
Porter 5 Forces Model.......................................................................................................................................................3
Competitive Rivalry.......................................................................................................................................................4
Bargaining Power of Suppliers.................................................................................................................................4
Bargaining power of Consumers.............................................................................................................................4
Threat of substitute product or services..............................................................................................................4
Threat of New Entrant................................................................................................................................................. 5
References.............................................................................................................................................................................. 6

Competitive Strategy P a g e | 2
Competitive Advantage
Competitive advantage is the leverage the company has over its competitors, this is a set of
attributes which differentiates the company from its competitors and gives it an upper edge in
the highly competitive environment (Barney, 2014). The elements of competitive advantage for
Breewer are as follows:
Branding
Branding is the attribute which helps the company in creating a top of the mind recall for the
consumers. Breewer due to its unique offering and great utility holds much value for the craft
beer brewing. The branding elements of Breewer which makes its unique are its machine
learning algorithm, smart temperature control units, reduction in fermentation control time,
mailing of health reports, setting up of alerts and reminders makes it unique in the market. This
helps the company in creating a strong brand which is utilized in making quality craft beer (Xie,
Batra & Peng, 2015).
Quality of product offering
Breewer is used in the fermentation process while making beer; it is the longest process in
brewing which is responsible for adding the characteristics of flavour in the beer. A whole lot of
beer can be simply wasted due to incorrect temperature control, with brewer this complexity
vanishes. Breewer can be seen as the future of quality beer fermentation which is much ahead of
its times, easily programmable and creates a desired fermentation temperature profile which
increases its quality of product offering (Arnette & Brewer, 2017).
Distribution Network
Breewer is easily accessible via android and ios which makes it cover the entire ecosystem for
the Breewers. Further the target demographics make the product within the reach of its
consumers. The company is pushing the product as the smart, intelligent, machine learning
device which provides quality craft beer with all the factors of production in control.
Intellectual Property
Safeguarding the rights of IP becomes fairly important when the product is a big contributor
and a breakthrough product in making high quality craft beer. The final product gets into the