Strategic Marketing for Brewtroleum: Opportunities and Challenges

Running head: STRATEGIC MARKETING
Strategic marketing
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1STRATEGIC MARKETING
The Brewtroleum:
Introduction:
Brewtroleum owned by DB Breweries and Colenso BBDO in the year took home the
highly coveted Grand Effie (Nudd and Nudd 2018). They won 3 Gold and 1 Silver award.
They received the award as they were able to organize an indigenous campaign in order to
create a clean-burning, conflict-free biofuel from the yeast that was left over from the
brewing process of client DB Export’s beer. It is difficult to make the world believe that beer
was good for the ecosystem and it could be useful for the family. The company managed to
claim that drinking more beer would save the world. The managing director of the company
continues to say that intend to be one of the most suitable producer of alcohol. They claim to
be guided by Heinekens. They intend to adapt the strategy of brewing a better world. They
intend to focus on the six areas that forms a major part of strategy. This includes the
protection of the water resources, the reduction of the carbon dioxide emissions that is
harmful for the ecosystem. The further area is the sourcing of the sustainably, it involves
keeping a check on the responsible consumption of the alcohol. They intend to promote
health and safety of the persons living in the environment. It intends to grow within the
communities.
PEST analysis:
Political factors: the company is heavily dependent on the regulations of taxation. It has to
abide by the government policies in each country where they have their business. One
country might have lower policy of taxation. The other might have a strict guideline. These
are the factors that affect the organization.

2STRATEGIC MARKETING
Economic factors: there are many beer companies that comes to the scenario. This can be
smaller as well as the bigger companies. The competition can have a huge effect on the
economy of the company.
Social factors: the company continuously advertises the products through the help of media.
It is constantly at odds with the public opinion.
Technological factors: it heavily relies on the technological aspects. It depends on the
technological factors for distribution. It speeds up the production process.
The company sets target, and they develop actions on the reports on all these six key
areas. The organization ensures the safety of the people and also the business who does
business with them. The head office of the company is located in South Auckland, adjacent to
the main brewing site on Bairds Road, Otahuhu. The 2016 sites of the company has been
located in both the North and South Islands of New Zealand. They have four main operating
breweries and one cidery. It is completely owned subsidiary of Heineken Asia Pacific Pvt Ltd
(HEINEKEN Asia Pacific). The company intends to occupy the position of second highest in
New Zealand as they focus on premium beer, beer, cider and hospitality. The company has
increased 2 percent production last year. The company occupies the leading position in the
production of Cider in New Zealand. DB Breweries also owns 60 percent of Barworks
Hospitality Group which is a joint venture with JAG hospitality limited. It has partnership
with many gastro-pubs. It has huge manpower as it directly employs more than 500 people in
the operational sites and it has sales offices and it supports more than 1000 hospitality jobs
(West, Ford and Ibrahim 2015).
The problems: