Positive and Negative Impacts of PESTLE Factors Including Brexit on International Business: A Case Study of Tesco

International business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Positive and negative impacts of PESTLE factors including Brexit which impact business
operations.....................................................................................................................................4
Key challenges faced by Tesco ...................................................................................................6
Business strategy prepared by Tesco to deal with consequences that are created due to
Brexit( HR, marketing, financial management and IT systems).................................................7
Recommendations........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
International business is a wide term which means performing business operations all
over the world. In this competitive world international business is known as performing trade
across the borders (Cavusgil, 2017). Most of the business organisations in this competitive world
develop international trade which requires huge efforts for survival. In this report various
positive and negative consequences faced by international businesses due to Brexit in global
market. This report includes various challenges that are faced by a business firm in global
market. In this report a business strategy is explained which is prepared by a company to
survive successfully in international market. In this report example of Tesco is taken into
consideration for better understanding international business. Tesco is a multinational retail
company which was established in 1919 and its headquartered in Welwyn Garden City, United
Kingdom.