The Business Plan for Gorgeous Bridal Boutique

Read the business plan for Gorgeous Bridal Boutique, a new retail shop in London providing unique and high-quality bridal wedding gowns, footwear, and jewelry to brides. Learn about the owner's background, products and services, market research, marketing strategy, competitor analysis, operations, and logistics.

Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the parts of
your business to plan how everything will work. It will take a few weeks to write if you’re going to do it
properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you want to
have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information –
what you want to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is
The Business Plan divided into sections to help you develop your business idea. You can use the
information in The Guide to help you complete the sections. Some of the sections of The Business Plan
have tables to record the financial parts of your business. The tables are also available in MS Excel format
and the sums in these are automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own
businesses. If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we
might be able to help you. We have offices throughout the UK and in each there is a team of Enterprise
Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like
help to test and explore. The programme can then help you to see if your business idea will work and
whether self employment is right for you. If through this process you find out it is, the programme can
offer mentoring support and, if you really need it, financial support to start your business. However, if self
employment turns out not to be the right option, the programme can offer support to secure other goals in
employment, education, training or voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are
up for a challenge and want our help to explore your business idea, get in touch and come and meet us.

Getting started
Whose plan is this?
Business and owner details:
Gorgeous Bridal Boutique is a sole proprietorship which is individually owned and run by the Nigel
Rowling. It is registered in the state of London, UK.
Business name:
Gorgeous Bridal Boutique
Owner(s) name:
Nigel Rowling
Business address and postcode:
58 Somerset Rd,
London,
Postcode = SW19 5JX.
Business telephone number:
12181190
Business email address:
[e-mail]
Home address and postcode (if different from above):
36 Somerset Road,
LONDON,
Postcode = SW19 5JX
Home telephone number (if different from above):
12191120
Home email address (if different from above):
[e-mail]

Section one
Executive summary
1.1 Business summary:
Gorgeous Bridal Boutique is a new retail shop in London which provide unique and high quality bridal
weeding gowns, footwear and jewellery to bride. This is known as Dream Bridal Wedding Package.
Beside this, the bridal shop will also provide the attire to bride and groom mother, sisters and
bridesmaids. The products are designed by one of the top designer in order to maintain its quality and to
also satisfy customers.
1.2 Business aims:
 The aim of the business is to satisfy its customer and provide fulfilling shopping experience to
bride and other women member of bride including groom mother.
1.3 Financial summary:
In order to start and established this bridal boutique, the company will require the total fund of £50000
and the business will acquire this fund from three main sources.
 Cash on Hand = £10000
 Business Loan = £25000
 Debentures = £15000

Elevator Pitch
1.4 Your business name:
Gorgeous Bridal Boutique
1.5 Strapline:
Gorgeous Bridal Boutique will bring out the star in you.
1.6 Elevator pitch:
Gorgeous Bridal Boutique is a weeding attire shop which provides bridal dress to the bride along with
jewellery which perfectly matches with the dress. All other bridal boutiques in this area sells only bridal
gowns but this company will focus on mothers of bride as well as groom, bridesmaids, bride sisters,
flower girls etc. as well. The business will also provide all accessories to all female member of the bridal
and groom party.

Section two
Owner’s background
2.1 Why do you want to run your own business?
I want to start my own business because that is my passion and for this I have really done very hard work
from my college days. As I always want to be my own and make all the decisions and reap rewards. I
always want to do something that will love by the people and provide benefits to society and community.
2.2 Previous work experience:
I have 5 years of work experience in marketing and sales field. I was a marketing manager of Tesco Plc
for 5 years.
2.3 Qualifications and education:
I have completed my MBA in both Business and Marketing specialization in the year 2015 from the
world's best renowned business university name London Business School (LBS).
2.4 Training:
I have joined the personality and skills development course in London to build my career in business.
Details of future training courses you want to complete:
In the future, I will join the course of entrepreneurial finance: strategy and innovation to understand the
financial requirement and external factors that will affect my business.
2.5 Hobbies and interests:
My hobbies are reading novels, business books, business news and articles. I have also interest in playing
badminton and listening musics.
2.7 Additional information:
My life aim is to help the customers with my unique and high quality products and make their big day
successful.

Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
 Bridal Weeding Gown
 Bridal Footwear
 Veils
 Headpieces
 Jewellery
 Dresses for Bridal and Groom mother, sisters and bridesmaids
3.3 Describe the different types of product/service you are going to be selling:
 Designer wedding dress
 Designer Footwear
 Designer accessories
3.4 If you are not going to sell all your products/services at the start of your business, explain why
not and when you will start selling them:
The Gorgeous Bridal boutique will not sell the Dresses for Bridal and Groom mother, sisters and
bridesmaids at the start of the business. It is because the business does not have funds for the same. The
company will start this products selling at the second year for the business.
3.5 Additional information:
In the fifth year, the company will expand its business line by opening a bridal beauty parlour in the same
state of London, UK.

Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
 Bride
 Bridal and Groom Mother
 Bride sisters.
 Bridesmaids.
4.3 Where are your customers based?
The customers from any location of London can contact the boutique for products.
4.4 What prompts your customers to buy your product/service?
The customer will definitely buy our products because this is designed by the designers and experts of
London and will get high quality product.
4.5 What factors help your customers choose which business to buy from?
 High Quality and value products.
 Dress are designed by designers and experts
 Our trustworthiness and reputations
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:

Yes, the customers wait for our products because we provide them the best Dream Bridal Weeding
Package on time and to the doorstep of customers.
4.8 Additional information:
The dresses and other products will be sold by the company on a made-to-order basis.

Section five
Market research
5.1 Key findings from desk research:
From the research and development program, it is found out that the demand of the designer wedding
dress for the Bridal is high in the London market.
5.2 Key findings from field research – customer questionnaires:
After the customer questionnaires, it is identified and analyse that the other women of bride and groom
family does not found the designers dress from the bridal boutiques which is quite time-consuming for
them. Thus, they want a boutique from where all the women party including bride can get designer dress.
5.3 Key findings from field research – test trading:
The customers need to pay large amount of money for the designer wedding dress thus our boutique will
provide them the best designers and customized dress at affordable price.
5.4 Additional information:
The price of the package and other products offer by the Gorgeous Bridal Boutique is low and affordable along with
that they also provide discounts to the customers. The company will also take urgent order from the customers.

Section six
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
1. Pamphlet
It is because this will reach to each and
every people of local area. 3600
2. Photos and Videos on social media
marketing
This is because it helps in increasing the
customer base from local as well as
international area. It reaches to
customers situated all over the world.
3000
3. Promotion on Magazines
It will help the boutique to reach at rich
class customers. 4000
4. Advertisement on TV
It will help in increasing the brand value
of the boutique 5000
TOTAL COST 15600

Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size
Product/service Price Strengths Weaknesses
1. Mirror Mirror London Designer wedding dresses by
appointment only
£3600 They provide designer dress
to the customers.
They do not provide urgent
orders to their customers.
2. Love Spell: Bridal Shop
London
Customized weeding dresses £4100 Their products are high
quality.
The products are too
expensive and no door to
steps delivery service.
3. Browns Bride London
Bridal Boutique
Bridal Dress and chic bridal
robes and accessories
£2500 The price of the product is
affordable and low.
They do not provide high
quality and designer
products to customers.

7.2 SWOT analysis :
Strengths
 The boutique will provide Dream bridal wedding package to bride and
also cloths to other women of bride and groom mother.
 The products are of high quality as designed and prepared by experts and
designers.
 Strong research and development capabilities.
Weaknesses
 Company faces lack of financial resources at the beginning of
the start-up.
 High competition is also one of the weakness.
Opportunities
 The business have an opportunity to expand its products line and
business line.
 The company can open bridal beauty parlour in the future.
Threats
 Continuous change in technological factor and innovation is a
threat for the company.
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
The USP of the Gorgeous Bridal Boutique is their Dream Bridal Weeding Package, and they also provide best and designers clothes to other women of the
bride party.

Section eight
Operations and logistics
8.1 Production:
The production of the clothes, footwear and other accessories will be designed by experts and will swing
by local employees. For this, boutique has purchased 10 swing machines. The production was basically
hand-made.
8.2 Delivery to customers:
The products are delivered to the customers at doorstep. It means the boutique will delivery the products
at 10 days after the order taken.
8.3 Payment methods and terms:
The boutique takes payment on both online and offline mode. The term of payment is that 50% of the
deposit at the time of placing order and remaining 50% at the time of delivery.
8.4 Suppliers:
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for choosing
supplier
Name: Noah Smith
Location: 152 – 160
Kemp House City Road,
London EC1.
Raw dress material
(Satin, Fabric)= £1500
Pearl = £250
Silk chiffon dress
material = £800
Gorgeous Bridal
Boutique will pay its
supplier payments from
the cash in hand
account.
It is because they
provide the best material
at low cost to the
boutique which help in
maintaining the
affordable price of
designer dresses.
8.5 Premises:
Gorgeous Bridal Boutique will purchase a store at 36 Somerset Road. The purchase price of the shop is
£30000 which is paid by the boutiques from owns fund.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
10 Swing Machine No New Maury Sewing
Machine Co.
£20000
8.7 Transport:

The boutique has purchased the Van to delivery the products to the customers at their doorsteps. The
purchase price of van is £15000.
8.8 Legal requirements:
The registration and other legal fees for the registration of the sole proprietorship business is also paid by
company. The cost is of £1800.
8.9 Insurance requirements:
The boutique has taken insurance of business i.e., insurance for loss of stock and profit at the cost of
£9600.
8.10 Management and staff:
The management and staffs of the business is as follows:
 CEO
 Marketing and sales manager
 Finance manager
 5 designers and experts.
 20 employees
8.11 Additional information:
The business will provide proper training and development session to its employees in order to increase
their productivity and performance,

Section nine
Costs and pricing strategy
Product/service name Dream Bridal wedding package
A Number of units in calculation 10 units
B
Product/service components
Bridal Gown
Bridal Footwear
Bridal accessories (Veils, headpieces and
Jewellery)
Components cost
£2900
£800
£400
C Total product/service cost £4100
D Cost per unit £4100/ 10 = £410 per unit
E Price per unit £471.5
F Profit margin (£) £471.5 - £410 = £61.5
G Profit margin (%) £61.5/ £471.5* 100 = 13.04%
H Mark up (%) £471.5 - £410 / £410 * 100 = 15%

Section ten
Financial forecasts
10.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
A Month name January February March April May June July August Septem
ber
Octobe
r
Novem
ber
Decem
ber
Sales forecast
B Dream Bridal
wedding
package £4715 £4715 £4715 £4715 £4715 £4715 £4715 £4715 £4715 £4715 £4715 £4715 £56580
Costs forecast
C Dream Bridal
wedding
package £4100 £4100 £4100 £4100 £4100 £4100 £4100 £4100 £4100 £4100 £4100 £4100 £49200
E Assumptions
(e.g. Seasonal trends)
In the weeding season such as May, July, December to January, it might be chance that the monthly sales of the Dream Bridal
wedding Package get double.

10.2 Personal survival budget
Section Monthly cost (£)
A
Estimated costs
Mortgage/rent 1500
Council tax 310
Gas, electricity and oil 150
Water rates 25
All personal and property insurances 1000
Clothing 2500
Food and housekeeping 5000
Telephone 500
Hire charges (TV, DVD etc.) 150
Subscriptions (clubs, magazines etc.) 250
Entertainment (meals and drinks) 800
Car tax, insurance, service and maintenance 900
Children’s expenditure and presents 1000
Credit card, loan and other personal debt
repayments 2900
National Insurance 1200
Other 1300
B Total costs (£) 19485
C
Estimated
income
Income from family/partner
Part time job 15000
Working tax credit 2000
Child benefits 1000
Other benefits 2500
Other 1500
D Total income (£) 22000
E Total survival income required (£) 2515 surplus

10.3 Cashflow forecast
Month Pre-start 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month name Decemb
er January Februa
ry March April May June July August Septem
ber
Octobe
r
Novem
ber
Decem
ber
Money in (£)
B
Funding from
The Prince’s
Trust
50000 0 0 0 0 0 0 0 0 0 0 0 0 50000
Funding from
other sources 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000 7000 91000
Own funds 30000 0 0 0 0 0 0 0 0 0 0 0 0 30000
Incomes from
Sales 4715 4715 4715 4715 4715 4715 4715 4715 4715 4715 4715 4715 56580
Other 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 19500
C Total Money
in (£) 84500 13215 13215 13215 13215 13215 13215 13215 13215 13215 13215 13215 13215 247080
Money out (£)
D
Loan
repayments
The Prince’s
Trust
200 200 200 200 200 200 200 200 200 200 200 200 200 2400
Personal
drawings 15000 0 0 0 0 0 0 0 0 0 0 0 0 15000
Cost of dream
bridal wedding
package
4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 49200
Fees to
designer 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000
Cost of
equipment 20000 0 0 0 0 0 0 0 0 0 0 0 0 20000
Payroll to
staffs 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000
Business
insurances 800 800 800 800 800 800 800 800 800 800 800 800 800 9600
Taxes and
permits 500 500 500 500 500 500 500 500 500 500 500 500 500 6000

Accounting
fees 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 15000
Software
installation
cost
5000 0 0 0 0 0 0 0 0 0 0 0 0 5000
Advertising
and promotion 1300 1300 1300 1300 1300 1300 1300 1300 1300 1300 1300 1300 1300 15600
others 150 150 150 150 150 150 150 150 150 150 150 150 150 1800
E Total money
out (£) 52300 12300 12300 12300 12300 12300 12300 12300 12300 12300 12300 12300 12300 187600
F Balance (£) 36200 915 915 915 915 915 915 915 915 915 915 915 915 59480
Opening
balance 10000 46200 47115 48030 48945 49860 50775 51690 52605 53520 54435 55350 56265 624790
Closing
balance 46200 47115 48030 48945 49860 50775 51690 52605 53520 54435 55350 56265 57180 671970

10.4 Costs table
Cost item What is included and how you worked it out Total cost
Loan repayments 2400
Personal drawing 15000
Cost of dream bridal
wedding package
Bridal Gown 34800
Bridal Footwear 9600
Bridal accessories (Veils, headpieces and Jewellery)
4800
49200
Fees to designer 5 designer experts 30000
Cost of equipment 10 Swing machine 20000
Payroll to staffs 20 employees 18000
Business insurances 9600
Taxes and permits 6000
Accounting fees 15000
Software installation cost ERP software 5000
Advertising and
promotion
Pamphlet 3600
Social media marketing 3000
Magazines 4000
TV ads 5000
15600
others Legal expenses 1800
Section eleven
Back-up Plan
11.1 Short-term plan:
The short-term plan of the business is to expand their product line by selling customized and designers
dress to bride and groom mothers, sisters and bridesmaids.
11.2 Long-term plan:
The long-term plan of the business is to expand its business line by starting bridal beauty parlour for
providing the best service to customers.
11.3 Plan B:
In case, if Plan A will not work, the business will adopt plan B in which they will start offering the
customized and designer wedding dress to men and groom also along with the women.
11.4 Plan B continued...:

REFRENCES
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