Part A- Amgen has research that focuses on six therapeutic areas (cardiovascular disease, oncology, bone health, neuroscience, nephrology and inflammation). It may be a bit difficult to “Define your target market, market size, market trends, target customers, strategic opportunities” for all of them combined. Since each TA may act as a complete and separate entity in regards to operational approaches and strategical assessment. Here is what I suggest: Identify a TA of your choosing, the one that you feel comfortable with. You may collaborate with other team member on one TA if there’s more data to it. Check Amgen’s portfolio: https://www.amgen.com/products/ If a global assessment cannot be drawn from a single TA, use a major products in that TA as a base for this analysis (e.g. Enbrel, Neulasta). Check the overall concept and strategy for this TA.
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