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SUSTAINABILITY
OF
BUSINESS ENVIORNMENT

Table of Contents
INTRODUCTION:..........................................................................................................................1
Task..................................................................................................................................................1
1. Discuss with the explanation of Swot and Pestle analysation in context of Starbucks
company......................................................................................................................................1
2. Evaluate the popularity of CSR that impact to the business and critically analyse how the
company address their CSR goals. ..................................................................4
3. Demonstrate and compare different style of leadership. And suggest a suitable leadership
styles which will grow the Starbucks productivity. ...........................................................5
4.Explain the importance of organisational culture on the process at the Starbucks .................8
5. Reflection of the report:..........................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
Books and Journals........................................................................................................................11
......................................................................................................................................................12

INTRODUCTION:
A business environment is known as another name as market environment, as it is a
marketing term that refers about the factors and forces which influence to affect the firm's
capability to making better and effective business relationship within customer. All the internal
and external factors that represent the impact the business related function involves employees,
customer and management along with supply and demand of product and services as per the
market report (Biloslavo, Bagnoli and Edgar., 2018). A successful business environment only
happens when customer expectation get accomplish. Sustainability of business environment is
defines the specific business growth and shows the long term existence in the competitive
business or market.
In this report, the company which opted from United kingdom perspective Starbucks
Corporation is an American multinational chains of Coffee houses and bakery products reserves
which operated through headquarter in Seattle, Washington. Their coffee branches services
through worldwide as their products are bakers , cake and beverages etc. The presence of
employees is above 2,50,000 approximately in all over countries. For this report, the topics
which are going to undertake as COVID-19 situation faces by Starbucks company perspective by
evaluate Swot and Pestle analysation, critically analysed the CSR activities impact in business
environment. By describing the different leadership styles which help to develop the Starbucks
development and highlight importance of organisational culture on the process of evidence from
research point of view (Bradley, Parry and O’Regan, 2020).
Task
1. Discuss with the explanation of Swot and Pestle analysation in context of Starbucks company.
The internal environment is formed within the elements within the company background
to involves existing employees, management and importantly corporate culture that defines traits
and attributes of employees which impact in specific organisation growth. By considering Swot
analysation for Starbucks venture for mapping their internal assessment as their strength,
weakness, opportunities and threats.
1

Swot Analysation: It is a assessment of forming strategic planning to utilise by the person of
organisation that helps identify strengths, weakness, opportunity and threats related with
business competition.
Strength Weakness
 They having strong well known brand
image in food and beverages services
as the size and volume is in wider as
well as having strong customer loyalty
which increase the market growth and
high revenues in international market
ranking (Breuer and et. al., 2018).
 By generating with annual revenue of
$26.6 billion and profit of $3.6 billion
in the year 2019. As Starbucks having
strong position in competitive market.
 The existence of their stores is higly
increased with 1,888 to 30,000 between
1998 to 2020.
 To acquired the some top companies
like Seattle's Best coffee, Ethos Water,
Evolution Fresh etc that increased the
wealth and brand value of Starbucks in
international market.
 By having their higher prices can not
afford to the working consumer and
middle class customer. It can reduces
the profitability of Starbucks and ability
of affordability for the consumers.
 Starbucks are not supposed to own any
form of unique concept products in the
market where it makes quite easy for
other companies, but that occurs the
huge loss for Starbucks.
 Due to criticised by the social and
environment activities to Starbucks
teams as they reforming unethical
product procurement of unimprove
coffee raw material attain from Fair
Coffee Trade principles (Das and
Rangarajan., 2020).
Opportunities Threats
 Starbucks coffee houses are only exists
in United States but they have
probability to expand their business and
services in other developed countries.
 By having high market share in global
business as they can change their
 There is high competition between high
seller and low seller of coffee business
that could create a huge conflicts for
Starbucks as they generally produce
high quality products (Freudenreich,
Lüdeke-Freund and Schaltegger.,
2