Starting a Small Coffee Shop in Brisbane: Advantages, Disadvantages, and Challenges

Integrated Business Management Project

Executive Summary
In the contemporary lifestyle, the evolution of coffee as an edible beverage has gained
enormous popularity. Initially, the rise of coffee was traced from Ethiopia and gradually the
cultivation was flourished all around the world. The passage of time facilitated various
transformation in the ways of consuming coffee. Now people invented diverse variants of
consuming coffee as per their preferences and choice. This implication further leads to the
augmentation of the concept of coffee shops. People started investing in their passion for serving
people with best quality coffee along with great ambiance and hospitality. Moreover, the
population of the present time has readily accepted the concept and also encouraged the
integration of the following the business.
Therefore, "Sip & Gossip", a startup of a small coffee shop in Brisbane, Australia is
proposed in the following research study. The potential alignment of this study explored the
advantages, disadvantages, budgeting challenges and other issues associated with it.
Undoubtedly, the business idea is competent as per the conditions of the contemporary business
market. Risk factors are equally associated with the following business but this could be an
opportunity for the owner to serve the passion and create a business of long-term sustainability.
Overall, the proposed study is an informative piece of research work to start a coffee shop as it
has explored all the aspects of this business by considering all the positive as well as negative
scenarios.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Overview/Background of the Business...........................................................................................6
Literature Review............................................................................................................................7
History of Coffee.........................................................................................................................7
Industry and Production of Coffee...............................................................................................9
Advantages of Creating a New Startup about Small Coffee Shop............................................11
Disadvantages of Creating a New Startup about Small Coffee Shop........................................13
The problem of Budget to Start a New Project of Small Coffee House....................................14
Other Challenges Associated with the New Startup of a Small Coffee Shop............................16
Business Plan for the Startup.....................................................................................................19
Vital of Location........................................................................................................................21
Communication with Consumers...............................................................................................22
Conclusion.....................................................................................................................................24
References......................................................................................................................................26

Introduction
In the modern era of development and advancement, people have started investing and
implementing new practices to facilitate the self-purpose as well as population around them.
Unlike traditional business operations, the modern world is more oriented to develop innovative
and practical business models for the market. Such implications led to the evolution of startups,
in which, certain services or products are presented, which are explored as a potential loophole
of the existing market. For instance, the startup of Uber cabs is a considerable example of
loophole and need of the market (Colombo and Grilli, 2010). It assisted the customers in finding
their rides at their doorstep.
In the simple context, the considerations of a startup can be further explained as an
entrepreneurial business venture, which aims to validate the requirements of the contemporary
market conditions by formulating a business process considering a particular product, service,
culture or platform. Moreover, the relations of the startup company can be relatively described as
the operations of developing and validating the scalable business model. There is no denying the
fact that the initiation of the startups possesses a high probability of failure rates. However, the
minority success ratio flourishes the companies, which are aligned to grow large and influential
(Gage, 2012).
In addition to this, the business relations of startup describe it as a young company in the
competitive market that just started developing. Usually, startups and other similar businesses are
backed and operated by a single or a group of individual. The orientation of the startups is
aligned to produce a service or product that is not currently available on the market. If available,

then it is either being offered in higher prices or inferior manner (Hechavarria and Reynolds,
2009). The initiation of a startup is a relative process for the development of business practices.
Furthermore, numerous factors are involved in the establishment and creation of a new business
venture.
Considering the following relations, the anticipated study is undertaken to discuss the
attributes of new business startups. The formulation of the research study is potentially aligned in
a manner to discuss the relative information of starting up a new coffee house in the city of
Brisbane, Australia. Consideration of a startup proposal will further assist the assignment in
validating the proposed objective of the integrated business management. This study will also
involve the sections of business overview, literature review, origin, production, advantages,
disadvantages, business plans and vitalization of location.
Overall, the following research study is proposed to make enlightening and informative
discussions over the relations of integrated business management. Integration of a potential
example of the new coffee shop in Brisbane will facilitate the study in making factual and
descriptive arguments over the research topic. The influence of the sub-segments will assist the
study in rationalizing the informative outcomes of starting up a new business venture (Creswell,
2008). Therefore, this study can be measured as a crucial and descriptive piece of research work
to present potential insights into the implications of integrated business management. Along with
this, advantages, disadvantages, budding challenges, business plan and vitality of location are a
supplementary advantage to rationalize the following study.

Overview/Background of the Business
Every morning, wakening from bed with bleary eyes is more certain to die. Though it's a
recurring process of everyday life, the morning sensation of wakening eyes prised by sunlight
makes it challenging to initiate a single undertaking. This brings the urge of caffeine shots to
boost the metabolism and satisfy the pine for coffee. The desperate plea for coffee or caffeine
also facilitates the delivering from tiredness. Considering this need and evenness of the product,
business ventures started investing in the following business of serving coffee to the customers
(Mineharu, et al., 2010). With the passage of time, the following business advanced by
introducing specialized blended coffees and other variants.
In the context of the aforementioned research study, a startup of a new coffee shop is
proposed in Brisbane, Australia. The culture of coffee shops is quite evolving and certain in the
city of Brisbane. Despite acquired market by the established businesses, no sense of
competitiveness can be detected in the following business. Even more, the establishments of
coffee-peddling bars and cafes are considerably lot more than just a coffee shop because many
places have relatively started the business of dinner trading, boutiques and serving local beers
(Oba, et al., 2010). The taste of coffee is trending and it is even flourishing the business ventures
aligned to it.
As per the market relations, there is no denying the fact that Brisbane is growing as a
major market player in the Australian coffee culture. From fancy outlets to old building
courtyards, coffee shop brew bars and hand-roasted blends can be seen all around the city of
Brisbane. All the ventures are functioning with diverse considerations to facilitate the customer
relationship by satisfying the blend of coffee (Asadi, Zhou and Yang, 2009). Competitive factors