Improving Venue Design at Brisbane Convention Centre

VENUE DESIGN

Contents
TASK....................................................................................................................................................3
Ten factors relating to Brisbane Convention Centre..........................................................................3
SWOT Analysis.................................................................................................................................3
Improvement of Venue Design at Brisbane Convention Centre........................................................3
Justify with examples to improve the competitive advantages of Brisbane Convention Centre........4
REFERENCES....................................................................................................................................5

TASK
Ten factors relating to Brisbane Convention Centre
The factors which are most important while design the venue for any event , this factors may
also affect the Brisbane Convention Centre if they don’t take care of this things while prepare
venue design (Bandara and Gangananda, 2021). The primary thing of Venue is location
which must be prime that people easily find, Parking is also most concern things that event
designer have to take care. The capacity of the venue that it fulfill our requirements or not
and services and amenities is also have to maintain so that they able to satisfy their customer
needs and wants. The other more factors which event designer have to take sincerely while
making out venue design like Contract Flexibility, Layout, Insurance, Ambiance and
Accessibility, Sound quality and flexible for Event date these all are most important things
which have to take care while doing venue design (Bilkey, 2018).
SWOT Analysis
Strength
The Brisbane Convention Centre has
strength that they have very great ambience
which easily attract the customer and also
have very good services and communities
(de Almeida and von Schreeb, 2019).
Weakness
The weakness which Brisbane Convention
Centre which may affect their business they
have very inexperienced event team which
don’t have potential to beat their
competitors in the market by preparing
effective strategies (Gill, Packer and
Ballantyne, 2019).
Opportunities
It has great opportunities for Brisbane
Convention Centre that they have offer cost
budget plan according to the event which
easily capture the customer interest, so
customer can choose these place for their
event (Hegarty, 2021).
Threats
The management of Brisbane Convention
Centre has very poor time management due
to their inexperienced team members
(Jaipuria and Jha, 2022).
Improvement of Venue Design at Brisbane Convention Centre
The Brisbane Convention Centre improves their Venue design, first they must have
trained their event team members, so that they become professional and they work effectively
everything in the event (Surovi, Lutfa and Tamanna, 2019). The time management is most