Stakeholder Management in Brisbane Runway Project

Running Head: STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
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1STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
Executive summary
Stakeholders’ engagement is considered to be an important aspect for the success of a project. In
this regard, the report puts focus on the case study of Brisbane Airport parallel runway project
and portrays an understanding regarding the process of stakeholders’ engagement through
effective measures. In this context, the purpose of the report is to understand the process of
stakeholders’ in the given theme and pointed out a strategy to make it a success. Moreover, the
report also develops a timeline for the process of engagement and identify some issues in regard
to the mentioned engagement process. In a conclusion, the report comes up with a
recommendation that will help to shape the stakeholders’ engagement program and solidify the
future of the project.

2STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Background of the study..............................................................................................................4
Engineering aspect.......................................................................................................................5
Key Stakeholders.........................................................................................................................6
Independent Chairperson.........................................................................................................6
Local government....................................................................................................................7
State government.....................................................................................................................7
Commonwealth government....................................................................................................7
Community members...............................................................................................................7
Aviation industry representative..............................................................................................8
Air service Australia................................................................................................................8
BAC representatives................................................................................................................8
Mapping stakeholders..................................................................................................................9
Stakeholders’ engagement methods............................................................................................9
Partnership.............................................................................................................................10
Participation...........................................................................................................................10
Consultation...........................................................................................................................11
Push communication..............................................................................................................11

3STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
Pull communication...............................................................................................................12
Timeline.....................................................................................................................................12
Expected issues..............................................................................................................................13
Environmental concerns............................................................................................................13
Cost and schedule management.................................................................................................13
Lack of communication.............................................................................................................14
Topographical variation.............................................................................................................14
Recommendations..........................................................................................................................14
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................17

4STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
Introduction
Stakeholders are considered to be an intrinsic part of a project. It can be argued that
stakeholders are people or organisations that have a deep impact on a project. In fact, the
stakeholders either contribute directly in a project or express their interests in the running project
and give their valuable perceptions (Kwan et al. 2016). In this regard, it is highly imperative to
understand that the stakeholders are responsible to align projects with the purpose and objectives
of their business interests. In other words, it can be defined as the role of the stakeholders is to
influence the organisation and its activities in such a manner so that the organisational decisions
or the running projects can cope with their interests as well. Therefore, the future of a project is
heavily depended on the concern of the stakeholders. As a result of that it is also the
responsibility of the respective company to engage all the required stakeholders with the project
to facilitate a better outcome in terms of the success of the running project (Shackleton et al.
2018). In this context, the report is going to take an intensive research on the stakeholders’
engagement in a runway project. For the validity and betterment of the project, the report
chooses the case study of parallel runway project in Brisbane Airport.
The purpose of this report is to conduct an in-depth research on the different stakeholders
who are associated with constructing the parallel runway in Brisbane Airport. As a matter of fact,
the motive behind using the case study of Brisbane Airport is that the airport is considered to be
one of the busiest and largest airports in Australia and it has enormous economic importance in
the context of financial growth in Australia. Moreover, the report also portrays an insights on the
stakeholders’ engagement and the way the project managers are dealing with the stakeholders. In
fact, the discussion is further discussed about the issues that the project managers face in course

5STAKEHOLDER MANAGEMENT IN BRISBANE RUNWAY PROJECT
of engaging the stakeholders and in respect to that the report also encompasses a great deal of
effort to identify the possible recommendations that are beneficial to mitigate the issues.
Discussion
Background of the study
The Brisbane Airport is identified as one of the principle aviation gateway in Queensland,
Australia. As a major growing airport, the Brisbane Airport is dealing with bulk of passengers
every day. As per the government report in 2012, it can be argued that there were more than 21
million passengers managed by this airport (Rissik and Reis 2013). The airport authority
forecasted the number of passengers up to 50 million within 2035. In fact, the airport operates 27
airlines flying to 43 nationals and 39 international destinations. The Brisbane Airport is mainly
owned and operated by the Brisbane Airport Corporation (BAC) that is governed by the
Australian owned superannuation funds by 80% (Rissik and Reis 2013).
Due to the intensely growing number of passengers every year, the Brisbane Airport
authority intends to construct a new runway that was parallel to the existing one. The project was
named Brisbane Airport New Parallel Runway (NPR) and approved by the Australian
government by 2007 (Rissik and Reis 2013). In this context, it can be argued that the project had
a number of concerned factors that had to be monitored and considered by the Brisbane Airport
authority. The associated factor were the infrastructure, low lying coastal areas and the existing
runway mechanism. As a matter of fact, the climate changing aspects were also incorporated into
the project development process because in recent times the runway had become affected by the
inundation during flood events. Henceforth, the socio-economic and the environmental aspects
became the subject of concerned study in order to successfully construct the parallel runway.