Challenges and Strategies for Effective Business Communication: A Case Study of Brit-Tech

CFPBUS004 Business
Communication

Introduction
Business communication is the process related to sharing of vital information between
workers of company in order to achieve personal and organisational goals and objectives. The
main aim of effective business communication is to align business objectives with the objectives
of employees. For this report Brit-Tech firm is taken into consideration, the company is
wholesale dealer of electronic and telecommunication equipment based in Bromley,England. The
project will cover Key challenges of effective communication and strategies in order to
overcome these challenges. I addition to this, the report will cover general theories practised in
organisational communication and will also analyse the factors which stop employees to return
to the office. Moreover, the report will further outline the strategies that need to be adopted to
overcome barriers of communication.
MAIN BODY
Task 1
Discussion of common challenges to effective communication:
The following are key challenges of effective communication that can impact the
performance of organisation negatively(Greenway and et.al., 2019).
Inability to listen:
This type of communication challenge occurs when the employees are not in active mode
while listening to other members of the company. This can leads to making unrealistic
assumptions of other employee needs based on their self assumptions. Hence, Inactive listening
is the biggest barrier for effective communication.
Lack of Transparency and trust:
The trust problems and transparency issue is also considered as the main hurdle in the
process of effective communication. The lack of clarity in the action of company may make their
staff members nervous in order to communicate freely in the work environment.
Cultural and language differences:
The difference in beliefs, attitudes or religion is also the strong factor which impacts
effective communication (Schouten and et.al., 2020). The employees of different cultural
backgrounds may feel insecure while communicating with each other. In addition to this, the

difference of language spoken by staff members is also considered a main barrier as employees
may not feel connected while doing conversations.
Discussion of strategies to overcome communication barriers:
The following strategies that can help the management in minimising barriers to effective
communication are:
Listening actively:
The employee can overcome communication issues by giving proper time and attention
while listening to other staff members. In relation to this, the employee should acknowledge their
opinions and view points which can help them to undertake smooth conversations with other
employees(Clarke, Jaffe and Mutch, 2019).
Be specific in information:
The ability to hold communication with delivering precise and easy to understand
information can leads employees to the path of effective communication. The employee should
be concise in their information and also give others the opportunity to cross questioning which
can help them in holding dynamic conversations.
Asking for Feedback:
The employee should actively ask the view point of other workers in order to analyse if
the information communicated is well understood by them or not. This strategy will allow
workers to assess their style of communication and make necessary improvement which can
support them indulging in effective communication.
Demonstration of importance of Cultural Awareness for employees:
The awareness of culture of employees in organisation is crucial for indulging in
effective communication with employees of different attitudes and beliefs (Putri, 2019). The
following key importance cultural awareness by workers are:
Building global citizens:
The understanding of the attitudes and beliefs of workers will help employees to break
cultural barriers and helps the worker to bridge cultural gaps. Being culturally aware will support
the employees to consider and acknowledge cultural backgrounds of other members without
selfishly assessing their culture. In addition to this, it can help the workers to overcome linguistic
barrier by studying new language that can support them to become global citizens(Orejan, 2021).
Creating homogeneous environment: