British Airways Business Environment

Added on - 03 Dec 2019

  • 13

    pages

  • 3810

    words

  • 117

    views

  • 0

    downloads

Showing pages 1 to 4 of 13 pages
BUSINESS ENVIRONMENT
TABLE OF CONTENTSINTRODUCTION.................................................................................................................................1TASK 1..................................................................................................................................................11.1 Purpose of different organisation.................................................................................................11.2 Key Stakeholders of British Airways...........................................................................................21.3 Responsibilities of BA to its stakeholders....................................................................................3TASK 2.................................................................................................................................................32.1 Different economic system..........................................................................................................32.2 Impact of fiscal and monetary policy on business environment...................................................42.3 Impact of competitions policies and regulatory mechanisms in British Airways.........................4TASK 3..................................................................................................................................................53.1 Market Structure of British Airways and its impact on Pricing and Demand...............................53.2 Market Forces shape organisational structure..............................................................................53.3 Impact of working practices and cultures of BA..........................................................................6TASK 4.................................................................................................................................................74.1Impact of global changes in trade regime caused by organisations such as WTO and otherinternational civil aviation.................................................................................................................74.2 Impact of global factors on UK business organisation.................................................................74.3 Impact of EU policies on travel, competition or aviation.............................................................8CONCLUSION.....................................................................................................................................9REFRENCES......................................................................................................................................10
INTRODUCTIONThe word Business environment means combination of external and internal factorswithin the institution that influence company's operating situation. It involves customers,political, suppliers, economic, government, social, legal and technological factors etc.Sometimes, all these factors influence the business directly or indirectly. Hence, businessenvironment can be defined as the whole surroundings, which may directly or indirectly haverelation with functioning of business. Business environment differs from place to place andpeople to people therefore, it is not stable at one point (Carroll and Buchholtz, 2014).In this respect, discussion is being carried out on British Airways in the present study.It is one of the leading global airline companies which serve high quality airline services tomillions of customers.Further, the study is highly focused with theorganisational purposes,nature of the business environment, behaviour of organisation in marketplace as well as itsglobal factors shaping business.TASK 11.1 Purpose of different organisationIn today’s contemporary market there are varieties of legal types of organizations such as:corporations, governments, non-government firms, charities, non-profit corporations,partnerships and universities.All such organizations are having different purpose as follows:1.Private limited company:This type of business is owned by shareholders and is beenrun by directors itself. Their liability towards business is limited. Company have to beregistered and it should be issued with a certificate of incorporation.2.Public limited company: In this, legal designation of company has limited liability.Two or more people are required to form PLC. They work for the benefits ofcommunity as well as society.3.Non-profit organizations:These types of firms provide the help or resources to atarget audience with a specific need (Sue, 2013). They usually include the wants ofrelevant community and developing programs to fulfill those needs.4.Partnership Company:In this, business is owned by two or more owners of theenterprise. A partner is set up using Deed of partnership. Profit earned and loss held isbeen shared equally among partners.5.Sole-trader:This business is been owned by single person itself. Owner has totalcontrol over business. Owner enjoys all the profits and benefits of the company.1|Page
Vision and Mission of British Airways are as follows:Vision:The main vision of British Airways is to modernize its current fleet ofaeroplanes while offering new services. They want to become the most responsible, efficientairways.Mission:Its Mission is to attract more customers around the globe. Firm want theircustomers to enjoy premium services. Its main focus is on aviation like moving people andcargo is their core business (Cross, 2015).Short and long term objectives of British Airways are as follows:Their objective is to focus every level of passengers and to build a strong bondbetween them. They provide high quality services for global passengers, premiumpassengers.Long -term objectivesIts main focus is on aviation with latest equipment, unique technology and productand services. They want to mark their presence in most global cities by 2025. Meetcustomers’ needs and demands through new revenue streams. They want to develop andbuild their presence worldwide.1.2 Key Stakeholders of British AirwaysStakeholders are those who show interest directly or indirectly. They are classifiedinto 3 group’s internal, external, connected stakeholders.Following Challenges impacted stakeholders of British Airways are:Key StakeholdersExtent to which BA meetsthe objectivesShareholdersBA is required to pay thedividend to the shareholderson a timely basis (Cavusgiland et.al, 2014).CustomersBritish airway is required toattract new and youngeraudience by providing thempremium services, globalservices as well as variedproduct variants.EmployeesCompany is required to paythe employees withextra2|Page
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document