British Airways: Business Environment, Organizational Structure and Competitiveness in UK Market

Assessment individual
coursework instruction

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
MAIN BODY ..................................................................................................................................3
British Airways............................................................................................................................3
Influential elements of the business environment and it brief structure......................................3
discuss the business organization and its nature of British Airways .........................................4
Pestle analysis of British airways:...............................................................................................4
Discuss the competitiveness of the UK market and its impacts..................................................8
Example ......................................................................................................................................8
Problem and Challenges.............................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
MAIN BODY
The present report based on British Airways which is introduced in 1974 when UK two
government owned airlines, its is now owned by company called International Airline group that
is considered as largest airways of UK. Also, study highlight on Standard industrial classification
and influential element of business environment, evaluating STEEPLE in order to analyse
external factors. Further, analysing economic factors by considering determinants and
competitiveness of UK market by identifying challenged faced by chosen company.
MAIN BODY
British Airways
The chosen company for report is to British Airways from Standard industrial
classification (SIC 2007), it is public limited company that is owned by shareholders who have
limited liability. The public company are related to large organization which shares traded and
also brought on Stock exchange (Balmer, Stuart and Greyser, 2019). On the basis of current
standard it has been analysed that SIC help for establishing other statistical units that are related
to economic activity which need to be engaged. This is the different kind of service global airline
that are offer low fares with an extensive global route network on the basis of flying that are
located at airports. This is different from all the airways because it flies more than 200
destinations in 76 countries.
Influential elements of the business environment and it brief structure
Business environment do not operate in order to create the dynamic environment by
directly influencing on how to operate the action that achieves objectives. Also, the external
business environment companied by numerous outside organization that can be force by other
business environment. British airways influences by competitive element in order to complete
the great deal by making the combination differentiation strategy that are related to efficiency of
service delivery process that can be attained competitive advantages with addition other
supplementary services which are helped to enhance the customer experience (EAWLS and